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Tulum Air Show: A Hybrid Event Redefining Tourism
The Tulum Air Show represents a new type of large-scale event that combines motorsports and aviation into a single experience. By merging a NASCAR race with an aerial exhibition, the event creates a hybrid format designed to attract diverse audiences. This approach goes beyond traditional entertainment and reflects broader trends in tourism, branding, and experiential marketing. At its core, the concept connects land and sky through a narrative of speed, precision, and innova
Silvia Sanchez
Apr 274 min read


Movie Marketing Strategies That Turn Films Into Real-World Experiences
Part of The Devil Wears Prada marketing strategy brought together Meryl Streep and Anna Wintour, blending fiction with real-world fashion authority. Movie marketing strategies have evolved far beyond traditional trailers and posters. In recent years, film studios have developed immersive campaigns that extend the fictional world of a movie into real life. These efforts are designed to capture audience attention early, build anticipation, and create emotional connections with
Silvia Sanchez
Apr 214 min read


Disney Effect Oscars: Why Budget No Longer Buys Prestige
Rei Ami, Ejae and Audrey Nuna perform “Golden” by K-Pop Demon Hunters The term Disney Effect Oscars refers to a growing industry trend in which high-budget productions are no longer guaranteed critical recognition at major award ceremonies. Recent editions of the Academy Awards have highlighted this shift, as large-scale studios with substantial financial resources have been overlooked in favor of smaller productions with distinct artistic identities. This phenomenon reflects
Silvia Sanchez
Mar 184 min read


What Is Femvertising in Modern Advertising
The term 'femvertising' refers to advertising campaigns that promote gender equality and challenge traditional stereotypes about women. Combining the words 'feminism' and 'advertising', the term refers to marketing strategies that highlight female empowerment, representation, and social issues affecting women. The rise of femvertising reflects broader cultural changes in how audiences expect brands to communicate. Consumers increasingly evaluate companies not only for their p
Silvia Sanchez
Mar 134 min read


Women leaders in marketing and public relations: inspiring global stories
An overview of women leaders in marketing and public relations, their historical role, current influence and impact on equality and representation.
Silvia Sanchez
Mar 65 min read


Criterion Collection and the Art of Film Curation
The Criterion Channel The Criterion Collection is a home video and streaming company known for publishing carefully restored editions of classic and contemporary films. Since its founding in 1984, it has positioned itself as a curator of important cinema from around the world. Rather than focusing on mass distribution, the company emphasizes restoration quality, historical context, and editorial selection. Over the decades, The Criterion Collection has become associated with
Silvia Sanchez
Feb 264 min read


How Hospitality Brands Will Drive Direct Revenue in 2026
Learn how hospitality brands will increase direct revenue in 2026 through integrated sales, marketing, and PR strategies for luxury hotels.
Silvia Sanchez
Jan 63 min read


They don't talk about marketing... but they understand it.
Sometimes we think that marketing only lives in agencies or advertising campaigns, but the reality is that it's everywhere... even in...
Silvia Sanchez
Aug 20, 20252 min read


The Rise of the Hush-cation
What is Hush-cation? Travel trends and the new travel era
Silvia Ferrer
Jul 12, 20244 min read
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