Marketing

We understand how essential it is for your brand to connect with the right audience at the right time. That's why we create customized marketing strategies that resonate with your customers through the most effective channels. Grounded in our deep understanding of consumer behavior, we are dedicated to providing solutions that truly add value, build lasting loyalty, and position your products or services in a way that is impactful and clear.

Digital Marketing

Before we dive into how we can help you, let's take a moment to define digital marketing in a friendly way! Digital marketing is all about using the internet and technology to connect with your audience in a targeted, engaging, and measurable manner. It's a fantastic way to create personalized campaigns, gain insights through real-time analytics, and interact with people across various platforms like social media, search engines, email, and content marketing.

If you're looking to grow your brand, build meaningful connections, and keep improving, digital marketing is definitely the way to go! For those in the hospitality, travel, and tourism industries, we recommend starting with building strong brand awareness. Once you’ve done that, create a strategy that makes potential customers excited about considering your property. And to wrap it all up, don’t forget to add a solid conversion strategy to turn those interested prospects into happy guests! Launch a digital strategy built for growth.

Design

We can create a thoughtful design strategy for your audience — it also helps you stand out from the crowd.

Our suggestions

Use a unified color palette, typography, logo placement, and tone of voice across all media.
Ensures instant brand recognition and trust.
Focus on empathy: understand the user's needs, behaviors, and motivations.
Create interfaces and visuals that are intuitive, accessible, and enjoyable.
Ensure your design looks great and functions well on all devices, especially mobile.
Prioritize speed, simplicity, and touch-friendly elements.

Visual Hierarchy & White Space

Guide the viewer's eye by using size, contrast, and layout.
White space (or negative space) improves readability and focus.

Storytelling Through Design

Create visuals that tell a cohesive story aligned with your brand's purpose.
Incorporate photography, icons, or animations that evoke emotion and personality.

Minimalism with Purpose

Less is more: focus on clarity, function, and essence over decoration.
Modern, clean design improves engagement and avoids distraction.

Scalable and Flexible Design Systems

Use design systems or component libraries (e.g., style guides, Figma libraries) for efficient growth and collaboration.
Ensures consistency as your brand expands.

Emotional Design

Leverage color psychology, imagery, and copy to create an emotional connection.
Great design feels as much as it functions.

Inclusive and Accessible Design

Follow accessibility best practices (contrast ratios, alt text, font sizes).
Inclusive design expands reach and shows brand responsibility.

We know there are so many ways to make your designs even better, and it can feel like you need an extra set of hands to get everything done!

If you ever need a little help, don’t hesitate to reach out. Our team is here and excited to work alongside you, just like an extension of your own team!

Content

Content is your voice in the digital world — it informs, inspires, and connects.

Whether it’s a blog, video, social post, or email, high-quality content builds trust, showcases your expertise, and keeps your audience engaged. It helps people find you (through SEO), understand you (through storytelling), and choose you(through value-driven messaging).

In a crowded online space, content is what sets you apart. It drives traffic, nurtures leads, boosts your brand visibility, and ultimately turns clicks into loyal customers.

SEO

SEO (Search Engine Optimization) is the practice of optimizing your website so it ranks higher on search engines like Google. The higher your site appears in search results, the more organic (unpaid) traffic you'll get from people searching for products or services like yours.

What Is SEO Made Of?

1. On-Page SEO – What’s on your website

Use relevant keywords in your page titles, headings, and content
Write compelling meta descriptions for each page
Structure content with H1, H2, H3 tags for clarity
Include internal links (to your own pages) and external links (to credible sources)
Optimize images with descriptive filenames and alt text

2. Technical SEO – Behind-the-scenes elements

Make sure your site is mobile-friendly
Improve loading speed
Create and submit an XML sitemap to Google
Use HTTPS for secure browsing
Fix broken links or redirects

3. Content SEO – Creating useful, valuable content

Publish blogs, videos, or guides answering questions your audience asks
Use long-tail keywords (e.g., “best all-inclusive family resort in Riviera Maya”)
Update your content regularly
Add FAQs, reviews, and testimonials

4. Off-Page SEO – What happens outside your website

Get backlinks from reputable websites (e.g., media features, directories, partners)
Build a presence on social media to drive engagement and shares
Encourage satisfied clients to leave Google Reviews

How to Use SEO to Improve Your Website

Keyword Research
Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find what your audience is searching for.
Optimize Each Page
Ensure every page has a clear keyword focus, an engaging meta title/description, and well-structured content.
Create High-Value Content
Regular blog posts, guides, videos, or case studies help position you as an expert and attract organic traffic.
Fix Technical Issues
Use tools like Google Search Console or GTmetrix to check speed, mobile responsiveness, and errors.
Track and Improve
Use Google Analytics and Search Console to monitor traffic, keyword rankings, and user behavior.

SEO seems complicated but the reality is that if you have your strategy correct it will be easy and time is the answer to it.

Local SEO

Local SEO helps your business get discovered by people nearby — it's like putting a digital pin on the map so customers around you can easily find and choose you when they’re searching online. Below are some of our recomendations to improve your SEO.

1. Claim & Optimize Your Google Business Profile
Make sure your Google Business listing is complete, accurate, and up-to-date — with your address, hours, photos, and services. This is key to showing up on Google Maps and local searches.

2. Use Local Keywords
Include city or neighborhood names in your website content, meta descriptions, and titles (e.g., “family-friendly resort in Playa del Carmen”).

3. Get Reviews from Happy Customers
Encourage guests or clients to leave reviews on Google, TripAdvisor, Facebook, and OTA platforms. Respond kindly — it shows you care and builds trust.

4. Add Your Business to Local Directories
Make sure you're listed consistently on directories like Yelp, Bing Places, Apple Maps, and industry-specific listings (e.g., hotel or tourism sites).

5. Create Location-Based Content
Write blog posts or guides about local events, attractions, or travel tips — this helps your site show up for local searches and positions you as an area expert.

6. Use Schema Markup for Local Business
Add structured data (code) to your website so search engines can better understand your business — like address, hours, and reviews.

7. Optimize for Mobile
Most local searches happen on mobile. Make sure your website is fast, mobile-friendly, and easy to navigate.

8. Build Local Backlinks
Partner with nearby businesses, tourism boards, or local bloggers to earn links that boost your site’s local authority.

Google knows that not everyone has the money to spend for SEO Ranking and it gives credit to those who take care of their sites. Not eveything is money.

Paid Marketing

Paid marketing is when you invest in ads to get your brand in front of the right people at the right time — whether they're searching on Google, scrolling on Instagram, or watching videos on YouTube. It’s a fast and effective way to boost visibility and drive results.

Effective Paid Marketing Strategies

1. Google Search Ads

Show up at the top of search results when people are actively looking for your product or service.

Best for: High-intent traffic and direct conversions.

2. Google Display Ads

Use eye-catching banners across websites your audience visits.
Best for: Brand awareness and retargeting.

3. Facebook & Instagram Ads

Target users based on location, interests, and behaviors with image, video, or carousel ads.
Best for: Engagement, brand storytelling, and lead generation.

4. YouTube Video Ads

Run short video ads before, during, or after videos your target audience watches.
Best for: Building brand recall and showcasing experiences.

5. Retargeting Campaigns

Re-engage users who visited your site but didn’t convert, across multiple platforms.
Best for: Increasing conversions and ROI.

6. Influencer & Creator Campaigns

Partner with influencers to create sponsored content that feels natural to their audience.
Best for: Authentic promotion and niche audiences.

7. Sponsored Listings on OTAs (for Travel & Hospitality)

Boost your property’s visibility on platforms like Expedia, Booking.com, or TripAdvisor.
Best for: Gaining a competitive edge and increasing bookings.

8. Lookalike Audiences

Use data from your best customers to target new people who share similar traits.
Best for: Scaling your reach with high potential leads.

9. Programmatic Display Ads

Automated ad buying that uses data to serve your ads to the right people, at the right time, on thousands of sites.
Best for: Broad reach and brand campaigns.

We have worked with many companies to increase their traffic and we know which campaign works best so let the experts assist you on this.

Social Content

Here are effective tactics for social content to help your brand stand out and connect with your audience:

Social Content Tactics

1. Tell Stories, Don’t Just Sell

Share behind-the-scenes moments, customer testimonials, or the story behind your brand. People connect with stories more than ads.

2. Use Eye-Catching Visuals

High-quality photos, short videos, and carousels grab attention while scrolling. Design matters — make it clean, on-brand, and engaging.

3. Post Consistently

Create a content calendar and stick to a regular rhythm (e.g., 3–5 times per week) to stay top of mind.

4. Engage With Your Audience

Reply to comments, ask questions, run polls, or use stickers in Stories. Social media is a two-way street!

5. Leverage User-Generated Content (UGC)

Repost content from happy customers — it builds trust and makes your audience feel valued.

6. Use Hashtags & Geotags Smartly

Mix popular, niche, and branded hashtags to increase reach. Tag your location to attract local interest.

7. Create Short-Form Video (Reels, TikToks)

Short videos are the most engaging format right now. Think tips, before-and-afters, or fun moments.

8. Highlight Offers & CTAs

Share promotions, new products, or booking links — but do it naturally and make sure there's a clear call to action.

9. Collaborate with Influencers or Brands

Team up for giveaways, takeovers, or co-created content. It adds fresh energy and cross-audience exposure.

10. Track What Works

Use Instagram Insights, Facebook Analytics, or TikTok metrics to see what content performs best — and do more of that!

We can help you with any of the above.

Data Analysis

Using real campaign data to guide our decisions is a fantastic way to get the most out of our marketing investments! By analyzing the metrics, we can discover what’s working well and what might need a little tweaking to boost our overall performance. Let's make our efforts even better together!

Here are some things every hotelier must analyze:

1. Track and Compare Occupancy, ADR, and RevPAR Regularly

Monitor these KPIs daily, weekly, and monthly.
Compare performance to last year, forecast, and comp set to identify trends and opportunities.

2. Use Historical Data for Accurate Forecasting

Analyze year-over-year booking pace, seasonality, and special events.
Improve staffing, pricing, and inventory planning based on demand curves.

3. Segment Your Data

Break down data by source (OTA, direct, corporate), room type, guest demographics, or length of stay.
Tailor marketing, packages, and pricing to the needs of each segment.

4. Monitor Booking Window Trends

Identify how far in advance different customer segments book.
Adjust rates, offers, and marketing timing to align with booking behavior.

5. Analyze Guest Reviews and Feedback

Use sentiment analysis tools to uncover trends in guest satisfaction.
Turn insights into service or operational improvements (e.g., housekeeping timing, check-in experience).

6. Optimize Distribution Channels

Track cost of acquisition per channel (e.g., Booking.com vs. direct vs. wholesalers).
Shift strategy toward higher-margin channels based on performance.

7. Use Heatmaps and Click Tracking

Analyze website and booking engine behavior to see where users drop off.
Improve UX and reduce friction to boost direct bookings.

8. Monitor Competitor Pricing and Market Demand

Use rate shopper tools and STR reports to benchmark your pricing and positioning.
Adjust strategy based on competitive shifts or local demand spikes.

9. Build Dashboards for Real-Time Monitoring

Create visual dashboards that show key metrics at a glance — accessible to sales, operations, and leadership.
Tools like Power BI, Tableau, or Google Data Studio make this easy.

10. Integrate PMS, CRS, RMS, and CRM Data

Combine property management, reservations, revenue, and guest profile data for a full 360º view.
Align departments with a unified data-driven strategy.

Brand

Building a strong brand is all about creating recognition, standing out from the crowd, and forming emotional connections with your customers.

When your identity is consistent, it earns trust, reinforces your value, and helps you build long-term loyalty with your audience. Let’s explore some key aspects to consider!

. Define Your Brand Voice & Personality

Create a clear tone that reflects who you are — playful, elegant, adventurous, etc.
Be consistent across all channels: website, social, emails, even signage.

2. Craft a Memorable Visual Identity

Develop a strong logo, color palette, and font set that reflect your brand essence.
Use visuals consistently across all touchpoints (online and offline).

3. Tell Your Story

Share the “why” behind your brand — your origin, your mission, your values.
Stories humanize brands and create emotional connection.

4. Build a Signature Guest Experience

Go beyond service — create moments that align with your brand promise (e.g., a welcome ritual, branded amenities, curated playlists).

5. Leverage Social Proof

Use guest testimonials, influencer collaborations, and awards to strengthen your brand’s credibility.

6. Create Branded Content

Share lifestyle content that reflects your audience’s aspirations — travel guides, wellness tips, local insider stories.

7. Use Brand Ambassadors & Advocates

Empower loyal guests or staff to represent your brand authentically through social media or reviews.

8. Develop a Slogan or Tagline

A catchy, meaningful phrase makes your brand more recognizable and memorable (e.g., “Where elegance meets the ocean”).

9. Maintain Visual & Messaging Consistency

Every touchpoint — from Instagram to check-in — should feel like it’s coming from the same brand.

10. Evolve, but Stay True

Refresh your brand over time to stay relevant, but always anchor back to your core identity and values.

Category Improvement

Improving your position within a category means becoming the top choice in your niche — not just competing, but leading. A smart category improvement strategy helps refine your offer, spotlight your strengths, and align your brand with what your ideal customers truly value.

Category Improvement Strategy – Key Tactics

1. Redefine or Own Your Category

If the existing category is crowded, position yourself as a subcategory leader (e.g., "eco-luxury resort" instead of just "luxury resort").
Coin a new term or signature concept that only your brand offers.

2. Analyze the Competition

Identify gaps or weaknesses in your competitors’ offerings.
Use benchmarking to understand pricing, features, guest experience, and online presence.

3. Elevate Product or Service Quality

Add unique features, signature experiences, or upgraded amenities that go beyond industry standards.
Focus on value innovation — offering more without increasing cost dramatically.

4. Enhance Brand Differentiation

Strengthen your storytelling, brand visuals, and emotional connection with customers.
Ensure your positioning is clearly different from others in the same space.

5. Improve Guest or Customer Experience

Map the full customer journey and identify weak spots.
Add branded touchpoints, personalized interactions, or surprise moments that align with your identity.

6. Boost Digital Visibility & Perception

Improve SEO and content marketing around key category-related terms.
Promote awards, certifications, and partnerships that reinforce your leadership.

7. Gather & Use Data to Innovate

Conduct surveys, monitor reviews, and analyze behavior to fine-tune offerings.
Use insights to improve specific category features (e.g., spa, dining, family-friendly elements).

8. Invest in Strategic Partnerships

Collaborate with well-aligned brands, influencers, or institutions to elevate your category presence (e.g., luxury brand collabs, eco-certifications, culinary partnerships).

9. Develop Signature Programs

Create branded programs that competitors can't easily replicate (e.g., wellness retreats, kids’ clubs, sustainability initiatives).

10. Promote Thought Leadership

Publish content, speak at events, or lead campaigns that position you as a voice of authority in your category.

Metasearch Engines

Meta search engines are platforms that compare hotel prices and availability across multiple online travel agencies (OTAs) and direct booking channels — all in one place. Unlike OTAs, meta search engines don’t take bookings themselves; they redirect users to the hotel or OTA’s website to complete the reservation.

Top Meta Search Engines for Hotels

Google Hotel Ads

Shows your property on Google Search and Maps with rates pulled from your site and OTAs.

Powerful reach, especially for direct bookings.

Tripadvisor

Displays price comparisons from OTAs and your direct site.

Trusted reviews + rate visibility = strong conversion potential.

Trivago

Specializes in hotel price comparison and displays offers from various OTAs and direct channels.

Popular in Europe and Latin America.

Kayak (and its affiliates like Momondo, HotelsCombined)

Searches rates across multiple platforms and supports direct booking links.

Widely used in the U.S. and internationally.

Skyscanner (for hotels)

Known for flights, but also includes hotel meta search.

Useful for travel packages and cross-selling.

OTAs

OTAs (Online Travel Agencies) are third-party websites and apps that allow travelers to search, compare, and book accommodations, flights, and packages. For hotels, OTAs act as powerful distribution partners that help increase visibility, fill rooms, and reach global audiences — but usually charge a commission per booking.

Top OTAs for Hotels

Booking.com

One of the largest OTAs worldwide, especially strong in Europe.
Known for flexibility and a large customer base.

Expedia Group (Expedia, Hotels.com, Orbitz, Travelocity)

Strong presence in North America and growing globally.
Offers bundled packages (flight + hotel) and loyalty programs.

Airbnb

Originally peer-to-peer, now widely used for boutique hotels and unique stays.
Great for experiential and design-focused properties.

Agoda

Major player in Asia-Pacific markets.
Good for reaching international travelers from Asian countries.

Trip.com (Ctrip)

Dominant OTA for Chinese outbound travel.
Ideal for hotels wanting visibility in the Chinese market.

Despegar

Leading OTA in Latin America.
Key for reaching travelers from Mexico, Argentina, Brazil, and Colombia

Hotelbeds (B2B wholesaler with dynamic packaging)

Technically not an OTA but a key B2B distribution partner that resells to OTAs and travel agents.

Tips to manage OTA´s

1. Manage Rate Parity

Keep pricing consistent across all OTAs and your direct website to avoid losing trust or visibility.

2. Optimize Your Listing

Use high-quality photos, rich descriptions, and up-to-date amenities to stand out in search results.

3. Leverage Promotions Strategically

Use OTA tools like “Genius” (Booking.com) or “Members Only Rates” (Expedia) during low-demand periods.

4. Monitor Your Performance

Track key KPIs like conversion rate, ADR, cancellation rate, and visibility scores in your extranet.

5. Use OTA Sponsored Placements

Invest in visibility boosters like Expedia TravelAds or Booking.com Sponsored Ads for key dates or markets.

6. Collect and Respond to Reviews

Reviews on OTAs influence ranking and conversions — respond thoughtfully and consistently.

7. Drive Repeat Guests to Book Direct

Use post-stay communication or on-property messaging to incentivize direct bookings in the future (e.g., with perks or loyalty offers).

Google Search

Google Search Marketing refers to the strategies used to appear in Google’s search results — either organically (SEO)or through paid ads (Google Ads) — when users search for products, services, or information.

It’s a powerful way to reach travelers who are actively looking for a place to stay — whether they type "best beachfront resort in Cancun" or "family hotel with kids club in Riviera Maya."

Google Search Tactics for Hotels and Brands

1. Use Google Search Ads (PPC)

Bid on keywords like “luxury hotel in Tulum” or “all-inclusive resort deals.”
Create ad extensions (sitelinks, call buttons, location) to increase visibility.
Focus on high-intent keywords to maximize ROI.

2. Focus on SEO for Organic Rankings

Optimize your website for relevant keywords with strong titles, meta descriptions, and quality content.
Regularly update blogs, destination guides, or event pages.
Ensure your site is fast, mobile-friendly, and technically sound.

3. Use Google Hotel Ads (Meta Search)

Appear in the price comparison box on Google’s travel results.
Show direct booking rates alongside OTA prices.

4. Claim & Optimize Your Google Business Profile

Ensure your property is listed with correct info, photos, reviews, and booking links.
This helps you appear in local search and Google Maps.

5. Target Long-Tail Keywords

Use more specific terms like “eco-friendly boutique hotel near Bacalar lagoon” to attract high-quality traffic with lower competition.

6. Use Location-Based Targeting

In Google Ads, target users based on where they are or where they’ve shown interest in traveling.

7. Monitor and Refine Campaigns

Use Google Ads reports and Google Search Console to see what’s working.
Adjust bids, keywords, and messaging based on performance.

Google Paid Strategy

A Google Paid Strategy helps you reach potential guests exactly when they’re searching for a place to stay. By placing targeted ads on Google Search, YouTube, or the Display Network, you can boost visibility, drive direct bookings, and outshine the competition — all with measurable results.

Google Paid Strategy – Key Tactics for Hotels

1. Run High-Intent Search Campaigns

Target keywords like:
“luxury resort in Riviera Maya”
“best hotel deals in Cancun”
Focus on long-tail keywords with strong booking intent.
Use responsive search ads to mix headlines and test what performs best.

2. Use Brand Campaigns to Protect Your Name

Bid on your own brand (e.g., “Sensira Resort Riviera Maya”) to avoid losing bookings to OTAs.
Keep cost-per-click (CPC) low while capturing direct traffic.

3. Leverage Google Hotel Ads

Show your hotel in the hotel price box on Google Search and Maps.
Display your direct rates side-by-side with OTAs to encourage direct bookings.

4. Set Up Retargeting Campaigns (Display & Search)

Reconnect with users who visited your site but didn’t book.
Show them display ads with offers, room upgrades, or reminders.

5. Use Geo-Targeting for Feeder Markets

Target travelers in specific regions (e.g., U.S., Canada, Europe) who are most likely to visit your destination.
Customize your ad copy by market (e.g., “Escape the cold — book your Caribbean getaway today!”)

6. Run YouTube Ads for Awareness

Create short, emotional videos showcasing your property or experience.
Use skippable in-stream ads targeted by location, interest, or travel behavior.

7. Take Advantage of Ad Extensions

Add sitelinks, call buttons, location info, and price extensions to boost click-through rates.
Helps take up more real estate in search results.

8. Optimize Landing Pages

Direct all traffic to a fast, mobile-friendly booking page with clear calls to action.
Test different offers (e.g., early bird, last-minute, family deals) to boost conversions.

9. Use Conversion Tracking & Smart Bidding

Track bookings, calls, and form submissions.
Use Smart Bidding strategies like Target ROAS or Maximize Conversions to let Google optimize in real time.

10. Monitor & Refine Weekly

Review impressions, clicks, cost, and ROI regularly.
Pause underperforming keywords, double down on top performers, and test new creatives monthly.

On-Site Content

On-site content refers to all the written, visual, and interactive elements published directly on your website — like homepage text, blog posts, room descriptions, videos, photo galleries, FAQs, and more. It’s how you tell your story, highlight your offerings, and guide visitors toward booking or taking action.

Web Marketing

Web marketing is how you promote your brand online to attract, engage, and convert customers. It includes everything from SEO and paid ads to email campaigns, social media, and website content — all working together to help people find you, trust you, and ultimately choose you.

Voice Content

What Is Voice Content?

Voice content is any information your audience hears rather than reads — think podcasts, voice assistants (like Siri, Alexa, or Google Assistant), audio guides, or even voice search results. It’s how your brand speaks — literally — to connect with people in a more personal, human way.

Why Voice Content Matters

Hands-free convenience — great for multitaskers and mobile users.
Growing use of voice search (e.g., “Hey Google, find a boutique hotel in Tulum”).
Builds emotional connection through tone, warmth, and personality.
Differentiates your brand in a crowded digital space.

Voice Content Tactics for Brands & Hotels

1. Optimize for Voice Search

Use conversational keywords and questions your audience might ask aloud (e.g., “What’s the best family resort near Cancun?”).
Add FAQ sections and local business info to increase chances of being found via voice.

2. Launch a Podcast or Audio Series

Share insider tips, guest interviews, behind-the-scenes stories, or destination guides.
Helps position your brand as a trusted voice and keeps your audience engaged on the go.

3. Add Audio to Your Website

Include welcome messages, narrated room descriptions, or audio travel guides.
Great for accessibility and adds a personal touch.

4. Integrate with Smart Speakers

Ensure your business info (Google Business Profile, reviews, bookings) is optimized to show up in voice assistant queries.
Consider creating a branded Alexa Skill or Google Action for bookings or FAQs.

5. Use Voice in Social Content

Share audio snippets, soundbites, or storytelling clips via Instagram Reels, TikTok, or YouTube Shorts.
Captures attention and adds depth to your message.

6. Voice Branding

Develop a consistent voice tone — calm and luxurious? Friendly and playful?
Use the same voice (real or synthetic) across phone systems, audio ads, or video narration.

Email Marketing

Email marketing is a powerful way to stay connected with your audience by sending targeted, valuable messages directly to their inbox. From promotions and newsletters to personalized offers and post-stay follow-ups, it’s one of the most cost-effective tools for driving bookings, building loyalty, and keeping your brand top of mind.

Why Email Marketing Works

Reaches people who’ve already shown interest in your brand
Highly measurable: track opens, clicks, and bookings
Excellent for personalization and guest retention
Drives direct bookings without OTA commissions
Perfect for seasonal promotions, flash sales, loyalty offers, and event invites

Effective Email Marketing Tactics

1. Segment Your Audience

Create lists by interests, past bookings, location, or booking behavior.
Send the right message to the right person at the right time.

2. Personalize Your Emails

Use the guest’s name, preferences, and stay history.
Example: “Hi Maria, ready for your next Caribbean escape?”

3. Craft Strong Subject Lines

Keep them short, clear, and engaging.
Example: “3 Nights in Paradise — For Less Than You Think”

4. Use Eye-Catching Visuals

Include beautiful photos, branded colors, and clear call-to-action (CTA) buttons like “Book Now” or “View Offer.”

5. Automate Where It Makes Sense

Set up automated flows for:
- Welcome emails
- Abandoned bookings
- Pre-arrival info
- Post-stay thank yous and review requests

6. Promote Exclusive Offers

Share deals just for email subscribers (e.g., early access to sales, upgrades, loyalty perks).

7. Include Local or Seasonal Tips

Add value beyond promotions: local guides, event calendars, or wellness tips.

8. Test & Optimize

A/B test subject lines, layouts, send times, and CTAs.
Use analytics to improve open rates, CTR, and conversion over time.

Broadcasting

Broadcasting is the process of delivering your message to a wide audience using mass media channels like TV, radio, live streaming, and digital video platforms (like YouTube or Facebook Live). It’s a powerful way to increase brand awareness, share stories at scale, and create emotional connections with a broad audience.

In hospitality or travel, broadcasting can help you showcase your destination, promote seasonal campaigns, or elevate your brand’s prestige.

Why Broadcasting Still Matters

Reaches large, diverse audiences at once
Builds brand trust and visibility
Perfect for visual storytelling (ideal for resorts, experiences, destinations)
Works well with PR efforts, influencer campaigns, and social ads
Supports multichannel strategies when combined with digital and social media

Broadcasting Tactics for Brands & Hotels

1. TV or OTT Commercials

Create high-quality, cinematic ads showcasing your hotel, resort, or experience.
Run on traditional TV or OTT platforms like Hulu, Roku, and YouTube TV.

2. Radio Spots & Podcasts

Use local or national radio to promote events, openings, or offers.
Partner with travel or lifestyle podcasts for interviews or sponsored mentions.

3. YouTube Ads & Live Streams

Run video ads before or during travel-related videos.
Host live walkthroughs, Q&As, or behind-the-scenes experiences on YouTube or Instagram Live.

4. Instagram/Facebook Live Events

Do live virtual tours, chef demos, guest interviews, or event coverage.
Drive real-time engagement and save content for future use.

5. Collaborations with Influencers & Media Outlets

Invite influencers or travel journalists to broadcast from your property.
Gain exposure through their networks on TV, podcasts, or social video.

6. Hotel Room TV Networks

Broadcast your own content to in-room TVs: spa promotions, activities, local tips.
Enhances the guest experience and boosts on-site revenue.

7. Use Broadcasting to Launch Campaigns

Combine traditional media (TV/radio) with digital retargeting for a 360° campaign launch.

Print Advertising

Print advertising is a traditional yet powerful form of marketing that uses physical media — such as magazines, newspapers, brochures, flyers, and travel guides — to promote your brand. It’s all about placing your message in the hands of your ideal audience, in a tangible and often more memorable way.

Why Print Advertising Still Works

Appeals to high-end and leisure travelers who value curated experiences
Offers a longer shelf life than digital ads — a brochure or magazine can sit on a table for weeks
Helps build brand credibility and prestige, especially in luxury or destination-focused media
Ideal for reaching travelers in transit — on planes, in hotel lobbies, or at travel agencies
Complements digital marketing with a multi-channel strategy

1. Target the Right Publications

Choose travel magazines, luxury lifestyle publications, inflight magazines, and local tourism guides that align with your brand.
Ensure the publication reaches your ideal demographic (e.g., high-net-worth travelers, family vacationers, event planners).

2. Focus on Visual Impact

Use stunning photography, elegant design, and clear messaging.
Your ad should feel like a piece of the experience you're offering.

3. Include a Strong Call to Action (CTA)

Example: “Book now and receive a complimentary room upgrade”
Use QR codes or vanity URLs to drive traffic from print to your website or landing page.

4. Leverage Editorial Opportunities

Pair your ad with a sponsored article or featured editorial for more depth and engagement.
Great for storytelling and establishing brand values.

5. Distribute In-House Collateral

Use brochures, flyers, and branded magazines in your own hotel, spa, or travel agency.
Showcase offers, upgrades, and upcoming events.

6. Create Seasonal or Thematic Campaigns

Align print ads with seasonal travel trends, holidays, or destination events.
Example: “Winter Escape Packages – Available December to March”

7. Measure Results

Use custom QR codes, promo codes, or trackable landing pages to assess performance.
Helps justify ROI and refine future placements.

Collateral

Marketing collateral refers to all the branded materials you create to promote your business, communicate your value, and support sales — both online and offline. It includes everything from brochures and flyers to digital guides, presentations, and branded merchandise.

Think of it as your brand’s toolkit: it helps tell your story, answer questions, build trust, and make you unforgettable.

1. Brochures & Flyers

Perfect for hotel lobbies, travel agencies, trade shows, or guest rooms.
Include room types, amenities, packages, and contact details.

2. Fact Sheets & Rate Sheets

Quick-glance PDFs or handouts with key info for B2B partners, agencies, or media.
Ideal for meetings, sales visits, or RFP responses.

3. Presentation Decks

Use for virtual or in-person sales pitches, investor presentations, or tourism board meetings.
Visually explain your value, services, and brand story.

4. Digital Guides & eBooks

Travel guides, wellness tips, or experience catalogs your guests can download or receive via email.
Excellent for lead generation and nurturing interest.

5. Email Templates & Newsletters

Branded emails with promotional offers, event invites, or seasonal updates.
Help drive direct bookings and guest retention.

6. Branded Merchandise

Tote bags, welcome kits, notepads, or water bottles that guests take home.
Reinforces brand recall and adds a personal touch.

7. Social Media Graphics

Ready-to-share visuals with offers, tips, or quotes — aligned with your visual identity.

8. Business Cards & Stationery

Still useful in networking and B2B settings — especially when designed with elegance and consistency.

9. Event Collateral

Banners, signage, menus, or branded lanyards for trade shows, weddings, or on-site events.

10. Press Kits & Media Packages

A collection of brand assets, high-res images, bios, and facts used for PR or influencer outreach.

Traditional Marketing

Traditional media—television, radio, and print—remain powerful tools for reaching broad audiences and building brand recognition. While offering less customization, these channels excel at delivering emotionally resonant, high-impact messages that reinforce brand presence. For brands seeking broad awareness and lasting recall, this approach continues to be a strategic asset. Make your brand seen, heard, and remembered. Incorporate traditional media into your communication strategy.

Billboards

Billboards are large-format outdoor advertisements placed in high-traffic areas like highways, urban streets, airports, and tourist zones. They’re designed to grab attention quickly and make a bold, memorable impression — even in just a few seconds.

Why Billboards Still Work

Offer mass exposure to thousands of daily commuters or tourists
Great for brand awareness and top-of-mind recall
Ideal for promoting location-based offers (e.g., “Just 5 miles ahead — oceanfront escape”)
Strong visual impact when paired with simple, bold messaging
Can reinforce other campaigns (TV, digital, social) as part of a multichannel strategy

Billboard Marketing Tactics

1. Keep Messaging Short & Impactful

6–8 words max — think taglines, offers, or emotional hooks.
Examples: “Luxury. Redefined. Exit 45.” or “You Deserve a Weekend at Sensira.”

2. Use High-Quality Visuals

Feature large, stunning imagery that showcases your destination, rooms, or experience.
Avoid clutter — one hero image works best.

3. Choose Strategic Locations

Near airports, highways, or city centers where your target audience passes.
Place near feeder markets or close to your property for directional messaging.

4. Add a Strong Call to Action

Include a website, QR code, or simple instruction like “Book Now” or “Exit for Paradise.”
Use custom URLs or phone numbers to track performance.

5. Sync with Digital Campaigns

Mirror your billboard design in your social and paid ads to create unified brand recall.
QR codes or hashtags can bridge offline and online engagement.

6. Use Billboards for Event or Seasonal Pushes

Promote limited-time offers, festivals, or high season deals.
Example: “Summer Flash Sale – Up to 30% Off – Book Now!”

7. Consider Digital Billboards

Flexible scheduling, video capability, and the ability to rotate creative.
Great for adapting messaging by time of day, weather, or season.

Cold Calling

Cold calling is the practice of reaching out to potential clients or partners who haven’t interacted with your business before — typically by phone — with the goal of sparking interest, setting a meeting, or closing a sale.

While it may seem old-school, when done strategically and respectfully, cold calling can still be a powerful tool for generating leads, building relationships, and filling gaps in sales pipelines.

Why Cold Calling Still Works

Creates direct, personal contact with decision-makers
Helps you qualify leads quickly
Opens doors to long-term partnerships or sales opportunities
Allows for real-time feedback and objections handling
Especially effective for B2B sales, group bookings, corporate travel, and event sales

Sales Representation

Sales representation involves having a dedicated person or team — typically called Business Development Managers (BDMs) — actively promoting your brand to key markets and partners. These professionals work on your behalf to generate leads, build relationships, increase bookings, and grow revenue through targeted sales strategies.

We offer on-the-ground sales force, especially valuable when entering new markets or when your in-house team needs extra reach.

Why Sales Representation with BDMs Matters

Opens doors to new travel agencies, consortia, corporate accounts, and wholesalers
Strengthens your brand presence in strategic markets (USA, LATAM, Europe, etc.)
Helps you stay top of mind with travel advisors, meeting planners, and partners
Drives qualified leads and measurable revenue
Ensures you have human connection + brand storytelling in a digital-heavy world

To reinforce the sales our BDM´s will:

1. Prospect New Business

Identify and reach out to potential partners (agencies, TMCs, tour operators).
Schedule virtual or in-person meetings and presentations.

2. Conduct Sales Calls & Roadshows

Meet face-to-face with travel advisors or corporate planners in feeder cities.
Represent your hotel at industry events, trade shows, and marketplaces.

3. Train Travel Advisors

Host webinars, FAM trips, or in-office visits to educate agents about your property or brand.
Provide toolkits, sales sheets, and booking incentives.

4. Develop Strategic Partnerships

Build long-term relationships with consortia, OTAs, and wholesale accounts.
Negotiate special programs or campaigns to boost bookings.

5. Monitor Market Trends & Competitor Activity

Provide insights on shifts in demand, pricing, and what competitors are offering.
Share regular reports to help guide your commercial strategy.

6. Support Group, MICE, and Wedding Sales

Target event planners and corporate buyers.
Create and present group proposals and drive RFP responses.

7. Provide Local Representation Without Full Overhead

Ideal for properties without local offices in key markets.
Flexible and cost-efficient — often structured with flat fees + performance bonuses.

We provide BDMs tools to view daily activities

CRM systems (all detail data will be included in the CRM)
Email marketing analytics
Webinar analysis
Trade databases and travel consortia portal accesses
Sales collateral, media kits, and presentation decks

Telemarketing

Telemarketing is a direct marketing strategy where businesses reach out to potential customers or partners over the phone to promote services, generate leads, or follow up on inquiries. It can be inbound (handling calls from interested clients) or outbound (proactively contacting prospects).

In the hospitality industry, telemarketing is often used to connect with travel agents, corporate buyers, wedding planners, or even past guests with new offers.

Why Telemarketing Still Works

Creates personal, real-time engagement
Allows you to qualify leads quickly and gauge interest
Builds trust and familiarity through voice communication
Great for B2B sales, follow-ups, group bookings, and upselling
Can drive immediate action (e.g., setting a meeting, sending a quote, confirming interest)

Effective Telemarketing Tactics

1. Start with a Clear Goal

Know what you want: to set a meeting, send a brochure, confirm interest, or close a booking.
Example: “I’d love to share a quick offer on our new wedding packages — may I email you the details?”

2. Segment Your Call Lists

Organize contacts by industry, location, or behavior (e.g., past bookers, new agencies, MICE planners).
Tailor your message to each group.

3. Use a Friendly, Conversational Script

Prepare talking points but stay natural — no robotic pitches.
Focus on value (e.g., “We offer exclusive direct rates with extra perks for your clients…”)

4. Respect Timing & Preferences

Avoid early mornings, late afternoons, or weekends unless pre-approved.
Always ask: “Is now a good time to talk?”

5. Handle Objections with Empathy

Listen first, then offer a solution or value-based response.
If they’re not interested, ask if you can follow up at a better time.

6. Always Follow Up

Send a personalized email recap within 24 hours.
Include any materials discussed (rate sheets, brochures, booking links).

7. Track Results in a CRM

Log call outcomes, notes, and next steps to stay organized and consistent.
Measure conversion rate, interest level, and follow-up actions.

8. Incorporate Special Offers or Incentives

Mention exclusive offers, early booking bonuses, or limited-time packages to encourage action.

Best Uses of Telemarketing in Hospitality

Promoting group & MICE offers
Reconnecting with past clients or agencies
Launching a new hotel, package, or seasonal campaign
Scheduling FAM trip invitations or webinars
Gathering feedback from industry contacts

Referrals

Referrals happen when a satisfied customer, travel agent, or partner recommends your business to someone else — usually because they had a great experience. It’s one of the most powerful and cost-effective forms of marketing because people trust recommendations from people they know.

Referrals can come from past guests, travel advisors, corporate clients, influencers, or local partners, and often result in high-quality, high-converting leads.

Why Referral Marketing Works

Builds on trust and credibility
Generates warmer, more qualified leads
Encourages loyalty and repeat business
Lowers cost per acquisition compared to paid ads
Turns happy customers into brand ambassadors

Effective Referral Marketing Tactics

1. Create a Referral Program

Offer incentives for those who refer business (e.g., free night, room upgrade, dining credit, or gift cards).
Make it simple and trackable: “Refer a friend and both get 15% off your next stay!”

2. Encourage Travel Advisors to Refer

Provide commission bonuses or perks for agents who refer new clients or groups.
Send shareable assets they can easily forward to their network.

3. Ask Happy Guests Directly

After a positive stay, ask guests to refer a friend or family member.
Include referral options in post-stay emails, thank-you messages, or guest surveys.

4. Leverage Brand Ambassadors & Influencers

Reward influencers or content creators who bring in bookings through personalized codes or links.
Share success stories and testimonials as social proof.

5. Use Referral Tracking Tools

Tools like ReferralCandy, Mention Me, or simple CRM integrations can help automate and track referrals.
Assign codes or links for easy tracking and reward distribution.

6. Promote Referrals on All Channels

Highlight your referral program on your website, social media, newsletters, and during check-out or follow-up communication.

7. Say Thank You

Always follow up with a personal thank-you message or gesture to referrers.
Strengthens relationships and encourages them to refer again.