Our Executives
Our leadership team brings over three decades of proven expertise in accelerating revenue, elevating brand presence, and maximizing asset performance for the world’s most renowned hotel brands—driving measurable growth and market leadership
Florian Connert
In charge of expanding into global markets and building brand recognition, with experience in sales, marketing, distribution, recruitment, strategic planning, and revenue optimization. Fluent in five languages English, Spanish, German, Italian, and French.
Brand history: AM Resorts & Melia Hotels Intl.
Silvia Ferrer
An expert in marketing, revenue, and PR in the luxury segment with a strong background in digital, software and revenue driver. Holds dualmaster's degrees in hospitality management and marketing. Fluent in English and Spanish.
Brand history: Fairmont, Four Seasons, Marriott, Starwood.
Peter Innes
Based in NYC, he brings a wealth of experience with over 3 decades in the industry. He previously held roles as Vice President of Marketing at Liberty Travel/Gogo WWV and Dir. of Marketing and Product Development at Rosenbluth Int'l Vacations.
His expertise includes areas such as Marketing, Sales, B2B, Corporate Identity and Content.
Alliances
Trevor Stuart - Hill
Revenue Management
Founder and president of Revenue Matters. He believes that superior asset value is directly supported through top-line performance. Previously he was responsible for the account management function in the Americas at Sabre Hospitality Solutions involved in the strategic development of revenue management solutions.
Billy Richards
Creative Director & Design
Founder of Skyscraper Creative, recognized for his ability in music, architecture, design, retail, and hospitality to develop innovative branding and marketing ideas. He gained notoriety by shaping the vision of renowned hospitality establishments in NYC, such as the iconic Rose Bar and The Standard Hotel, among others.
Matt Cooper
Sales Development Strategist
Matt is the founder of Travel Culture Collab which offers B2C, and B2B counsel. His 25+ experience of creating strategic partnerships in the Caribbean has placed him as a leader in the hospitality and tourism industry. Brand History: Caribbean Hotel and Tourism Association, Z Media
Sharon Little
Destination Wedding Expert
Since 2012, she has specialized in sales and planning solutions for destination weddings, partnering with leading hospitality brands. As Chief Romance Executive at The One Destination Company, she leads a full-service team delivering end-to-end sales, marketing, and fulfillment for destination weddings. Brand history includes Wedding Optimizer and Thomas Cook Group.
PR Team
Kaila Covian
SEO & SEM
Extensive knowledge in hospitality and specializes in social media and digital marketing across various industries.
Proven track record in lead generation exceeding industry metrics.
Yessenia Tavera
Social Media & Marketing
Yesenia implements successful campaigns for major brands in the digital & social media environment.
Skills as an up-and-coming graphic designer and digital marketing expert. Based in New York
Tatiana Morfin
Social & Ambiental Resposability
She has collaborated with prestigious luxury brands such as Mayakoba Fairmont, Andaz, Rosewood and advises non-profit organizations such as Oceanus, focused on the restoration of coral reefs, promoting the balance between the environment and society.
Vanessa Mariscal
PR Director
With over 25 years of experience, Vanessa has helped position 12 tourist destinations among different markets. Her strength resides on communications, crisis management, and serves as a link between companies with consulates, WTTC, Sectur, Tourism Boards among others.
Marketing Team
Vivek Singh
SEO & SEM
Specialist in Google Ads and SEO, handling USA, Canada, Europe, and the Middle East. Experienced at Interglobe technologies, Center Locus, and Ivogy Technical Service. Strong sales knowledge.
Hector Martínez
SEO & SEM
Is an expert in SEM, SEO, PPC, digital content creation, segmentation, and data analysis. Certified in Google Ads metasearch, skilled in web design and software development.
Silvia Sánchez
Graphic Designer
Highly experienced in digital and visual creative design, with certifications in mobile app production and digital art through her background in animation. Certified in Marketing and Cybersecurity by Google.
Sebastian Ricarte
Lead Editor
A wealth of experience in sales, management, and customer service, coupled with adeptness in office software, exceptional problem-solving abilities, and a track record of success in managing international clients.
BDM Team
Jeshua Valdez
BDM East Coast
Is a marketing pro with over 10 years of expertise in the hotel industry. He specializes in driving growth, building relationships, and creating sales strategies to boost market share, always aiming to exceed targets and contribute to company success.
Barbara Rosado
BDM Mid West & North West
She is a dedicated sales professional with a strong background in luxury service and business development. She’s great at building lasting client relationships, boosting sales, and leading teams to achieve their goals. With experience in event management, contract negotiation