Hospitality Sales, Marketing & PR Agency
Peter Innes | Co-Founder
Guided by decades of insight, entrepreneurial instinct, and a deep commitment to client success, Peter transforms ideas into impact—building partnerships grounded in trust, clarity, and exceptional results.
Core Services
Marketing Strategy & Consulting
Strategic guidance to define goals, refine positioning, and build marketing plans that drive measurable business growth.
Advertising & Creative Development
Concepting and producing targeted ad campaigns, digital assets, and brand visuals that communicate value and generate response.
Content & Communications Strategy
Planning and creating meaningful content—including blogging, editorial, and storytelling—that boosts engagement and strengthens brand voice.
Digital & Direct Marketing
Executing online campaigns and targeted direct mail initiatives that increase visibility, lead generation, and customer conversion.
Graphic & Presentation Design
Designing professional visual materials—from brand assets to sales presentations and print collateral—that elevate communication quality.
Event & Promotional Marketing
Supporting events and sales activations with creative materials and strategic promotional plans that enhance impact and audience reach.
Capabilities & Tactics
Strategic Listening & Insight Gathering
Deep understanding of client needs to shape tailored, intelligent marketing solutions.
Creative Ideation & Concept Development
Transforming business objectives into clear, compelling, and market-ready creative concepts.
Integrated Campaign Execution
Coordinating multi-channel initiatives that align messaging, timing, design, and promotional efforts.
Integrated Campaign Execution
Coordinating multi-channel initiatives that align messaging, timing, design, and promotional efforts.
Client Partnership Management
Building long-term relationships based on transparency, collaboration, and consistent delivery beyond expectations.
Quality Assurance & Over-Delivery Mindset
Ensuring the final output exceeds expectations through meticulous attention to detail and a commitment to excellence.
Who is Peter Innes?
is a seasoned entrepreneur and marketing strategist with over 20 years leading his own agency and more than 15 years as an executive within major global travel companies. Known for his pragmatic approach and client-first mindset, he has built long-standing partnerships across travel, tourism, real estate, construction, and B2B industries. His work blends strategic thinking with creative execution, earning a reputation for “under-promising and over-delivering.” With extensive global experience and a deep understanding of business objectives, Peter serves as a trusted consigliere to brands seeking clarity, growth, and impactful communication. His philosophy centers on listening, collaborating, and delivering measurable value.
Trusted by
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25+ years building and leading a successful marketing agency, advising brands across travel, tourism, hospitality, real estate, construction, and consumer industries.
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Founder of Innes Communications, a long-standing marketing agency specializing in advertising, integrated promotions, and strategic consulting.
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Trusted advisor to companies ranging from global travel organizations to small start-ups, developing long-term partnerships rooted in authenticity and performance.
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Former senior marketing executive at top travel corporations, building industry relationships worldwide and laying the foundation for his entrepreneurial success.
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Recognized for a philosophy of listening, strategizing, and exceeding expectations, cultivating clients who become long-term collaborators and friends.
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Member of USTOA since 2004, contributing to the advancement of the travel and tourism community.
2020s – Innes Communications, Inc. | Founder & Principal, Marketing Strategy & Communications Partner
Leading a specialized agency focused on travel, tourism, hospitality, and B2B industries. Provides strategic consulting, advertising, promotions, digital marketing, and creative services to a diverse portfolio of clients.
2000s–2010s – Innes Communications, Inc. | Marketing Agency Founder (Multi-Industry Partnerships)
Built a reputation as a trusted marketing partner for travel brands, destination management organizations, real estate companies, construction firms, and consumer product businesses.
1980s–1990s – Rosenbluth International & Liberty Travel / GoGo Worldwide Vacations | Senior Marketing Executive
Held leadership roles developing global travel marketing strategies, strengthening industry partnerships, and managing large-scale promotional initiatives across worldwide markets.
Backed by
Founder & CEO of FerrConn | Peter has worked with leading travel corporations and global brands, including Rosenbluth International, Liberty Travel, GoGo Worldwide Vacations, and a wide range of tour operators, travel companies, and destination management organizations. As Founder and Principal of Innes Communications, he has served as a strategic marketing partner to clients across travel, tourism, hospitality, real estate, construction, and consumer products. Earlier in his career, he held senior marketing executive roles within mega-travel agencies, shaping large-scale campaigns and industry partnerships worldwide. Across every role, Peter positions himself not just as a vendor, but as a long-term advisor committed to his clients’ business success.
