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Cultural Fluency at Super Bowl LX: A New Marketing Paradigm
The Super Bowl LX halftime show in February 2026 marked not only a sporting milestone but also a pivotal moment in cultural fluency marketing . With Bad Bunny as the first solo Spanish-language headliner and brands like Apple Music and Duolingo aligning their strategies around culture and identity rather than segmented demographics, the event signaled a shift in how global audiences are reached and engaged. In this context, cultural fluency marketing, a strategy that prio
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2 days ago3 min read


B2C Brand Positioning Lessons from Marty Supreme
An analysis of B2C brand positioning through Marty Supreme, exploring media relations, image control, and integrated campaigns in 1950s America.
Silvia Sanchez
Jan 263 min read


AI-Driven Personalization in B2C: Redefining Customer Experience
New technological advances allow us to transform and deliver a better customer experience. In 2025 and beyond, AI-Driven Personalization in B2C has become a critical trend influencing how brands interact with their customers online and within physical retail environments. Once considered a competitive differentiator, personalized experiences powered by artificial intelligence (AI) are now fundamental expectations among consumers. This shift reflects a broader transformation f
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Jan 73 min read


How Hospitality Brands Will Drive Direct Revenue in 2026
Learn how hospitality brands will increase direct revenue in 2026 through integrated sales, marketing, and PR strategies for luxury hotels.
Silvia Sanchez
Jan 63 min read


They don't talk about marketing... but they understand it.
Sometimes we think that marketing only lives in agencies or advertising campaigns, but the reality is that it's everywhere... even in...
Silvia Sanchez
Aug 20, 20252 min read


Instagram Map: A New Way to Connect or the Loneliest Corner Online?
Instagram’s new Map feature looks more empty than social. Discover why it raises privacy concerns and user distrust
Silvia Sanchez
Aug 19, 20252 min read


Public Relations with Purpose: Giving Travel Brands a Voice that Resonates
At FerrConn, we believe that public relations is more than exposure—it's about emotional connection, authentic storytelling, and strategic positioning. As specialists in travel and hospitality PR, we help luxury hotels, destinations, and tourism services build meaningful narratives that inspire action and loyalty. Our approach blends storytelling, neuromarketing, and measurable results to deliver visibility, demand, and sustainable growth. From media relations to destination
Vanessa Mariscal
Aug 6, 20252 min read


VDMs: The Frontline Force for Driving Group Business in Hospitality
VDMs have emerged as the hospitality industry's secret weapon, forging powerful in-person connections with top incentive houses and planners that digital outreach simply can’t match.
access ferrconn
Jul 15, 20253 min read


Complete Guide to Sales Services in the Travel and Hospitality Sector
We offer tailored B2C and B2B sales services, including OTAs for hotel, flight, and car bookings. We work with TMCs and consortia to expand reach, specializing in MICE and SMERF segments. Our Business Development Managers drive growth, partnerships, and contract negotiations in key markets.
Silvia Sanchez
Jun 16, 20253 min read


Pleasant Holidays has appointed James Kareka as the new Vice President of Trade Brands.
Pleasant Holidays has appointed James Kareka as the new Vice President of Trade Brands.
Silvia Ferrer
Apr 15, 20251 min read


Ultimate jet (ujv) has launched a new "millionaires club! to reward travel advisors
Ultimate jet (ujv) has launched a new "millionaires club! to reward travel advisors
Silvia Ferrer
Apr 15, 20253 min read


Remarkable women in hospitality industry
The hospitality industry thrives on exceptional service, innovation, and leadership—qualities that women around the world continue to...
Tatiana Morfin
Mar 5, 20256 min read


Partner Insights & Opportunities
As we all know, in today’s competitive hospitality industry, reaching the right audience is essential for growing your business. Through...
Tatiana Morfin
Feb 18, 20253 min read


Top 5 Reasons to Hire a Business Development Manager (BDM) for Your Hotel’s Success
In the competitive world of hospitality, hotel owners and managers face the challenge of making their property stand out. At FerrConn, we...
Tatiana Morfin
Feb 11, 20252 min read


Get to know Public Relations
Public relations builds positive perceptions via media, influencers, social media, crisis management, and strategic communications.
Silvia Sanchez
Jul 18, 20249 min read


Discover more services
We go beyond marketing and PR with services like Rebranding, OTA Management, Audits, Asset Management, Training, and Sales Representation.
Silvia Sanchez
Jul 18, 20241 min read


Understanding Traditional Marketing
Explore basics of traditional marketing: from billboards and cold calling to print ads and sales representation. Learn tried-&-true tactics
Silvia Sanchez
Jul 15, 20242 min read


The Rise of the Hush-cation
What is Hush-cation? Travel trends and the new travel era
Silvia Ferrer
Jul 12, 20244 min read


AI ON DEMAND
AI (Artificial Inteligence) is the most popular tools today, you may look at the variety and particular and specialized uses they offer.
Sebastian Ricarte
Jul 11, 20248 min read


AI AS COACH IN PARIS 2024
Intel will integrate processors into various facets of the event, utilizing artificial intelligence to enhance the overall experience
Sebastian Ricarte
Jul 9, 20243 min read
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