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AI in Hospitality: Predictive Bleisure and B2B Personalization
The hospitality industry is increasingly adopting artificial intelligence to improve guest experiences, automate sales processes and increase operational efficiency. Among the most discussed developments are predictive bleisure strategies, emotionally aware virtual sales agents and generative AI tools for B2B personalization. These technologies are reshaping how hotels interact with corporate travelers, event organizers and business clients. One of the most important trends i
Silvia Sanchez
1 day ago4 min read


Claude for Word: Features, Benefits, and Business Impact
Claude for Word is a new beta integration developed by Anthropic that allows users to access AI assistance directly inside Microsoft Word. This feature is designed to streamline document creation, editing, and review processes without requiring users to switch between applications. By embedding AI capabilities into a familiar workspace, it simplifies workflows for professionals who handle complex documents on a daily basis. The integration focuses primarily on professional us
Silvia Sanchez
Apr 133 min read


Understanding the freemium data model in marketing
The freemium data model has become a central strategy in modern digital marketing, particularly in mobile applications and platforms that combine entertainment with data collection. In this model, users access a service for free while companies generate revenue through optional purchases and, more importantly, through the data generated by user activity. This approach allows organizations to scale quickly and build valuable datasets over time. At its core, the freemium data m
Silvia Sanchez
Mar 254 min read


Instagram Map: A New Way to Connect or the Loneliest Corner Online?
Instagram’s new Map feature looks more empty than social. Discover why it raises privacy concerns and user distrust
Silvia Sanchez
Aug 19, 20252 min read


News from Apple Park...
It's not just an update about what it's about; in general, yes, but it gets interesting when we start talking about the performance these...
Sebastian Ricarte
Jul 8, 202411 min read


What exactly is a 3D digital billboard?
3D digital billboards use advanced technology to create immersive, hyper-realistic ads that boost sales and capture audience attention
Silvia Ferrer
Jun 21, 20242 min read
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