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Tulum Air Show: A Hybrid Event Redefining Tourism
The Tulum Air Show represents a new type of large-scale event that combines motorsports and aviation into a single experience. By merging a NASCAR race with an aerial exhibition, the event creates a hybrid format designed to attract diverse audiences. This approach goes beyond traditional entertainment and reflects broader trends in tourism, branding, and experiential marketing. At its core, the concept connects land and sky through a narrative of speed, precision, and innova
Silvia Sanchez
Apr 274 min read


Movie Marketing Strategies That Turn Films Into Real-World Experiences
Part of The Devil Wears Prada marketing strategy brought together Meryl Streep and Anna Wintour, blending fiction with real-world fashion authority. Movie marketing strategies have evolved far beyond traditional trailers and posters. In recent years, film studios have developed immersive campaigns that extend the fictional world of a movie into real life. These efforts are designed to capture audience attention early, build anticipation, and create emotional connections with
Silvia Sanchez
Apr 214 min read


Women leaders in marketing and public relations: inspiring global stories
An overview of women leaders in marketing and public relations, their historical role, current influence and impact on equality and representation.
Silvia Sanchez
Mar 65 min read


B2C Brand Positioning Lessons from Marty Supreme
An analysis of B2C brand positioning through Marty Supreme, exploring media relations, image control, and integrated campaigns in 1950s America.
Silvia Sanchez
Jan 263 min read
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