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Hospitality Sales, Marketing & PR Agency
Cultural Fluency at Super Bowl LX: A New Marketing Paradigm
The Super Bowl LX halftime show in February 2026 marked not only a sporting milestone but also a pivotal moment in cultural fluency marketing . With Bad Bunny as the first solo Spanish-language headliner and brands like Apple Music and Duolingo aligning their strategies around culture and identity rather than segmented demographics, the event signaled a shift in how global audiences are reached and engaged. In this context, cultural fluency marketing, a strategy that prio
Silvia Sanchez
Feb 93 min read
B2C Brand Positioning Lessons from Marty Supreme
An analysis of B2C brand positioning through Marty Supreme, exploring media relations, image control, and integrated campaigns in 1950s America.
Silvia Sanchez
Jan 263 min read
AI-Driven Personalization in B2C: Redefining Customer Experience
New technological advances allow us to transform and deliver a better customer experience. In 2025 and beyond, AI-Driven Personalization in B2C has become a critical trend influencing how brands interact with their customers online and within physical retail environments. Once considered a competitive differentiator, personalized experiences powered by artificial intelligence (AI) are now fundamental expectations among consumers. This shift reflects a broader transformation f
access ferrconn
Jan 73 min read
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