Hospitality Sales, Marketing & PR Agency

The 2026 FIFA World Cup has not only captured global sporting attention but also showcased some of the most advanced World Cup marketing strategies  deployed by major global brands. With sponsorship and activation rights extending across digital, experiential, and technology-driven initiatives, official partners are innovating beyond traditional advertising to forge deeper engagement with fans worldwide. In this article, we examine how brands such as Coca-Cola, Adidas, Lenovo

The Super Bowl LX  halftime show in February 2026 marked not only a sporting milestone but also a pivotal moment in cultural fluency marketing . With Bad Bunny as the first solo Spanish-language headliner and brands like Apple Music  and Duolingo  aligning their strategies around culture and identity rather than segmented demographics, the event signaled a shift in how global audiences are reached and engaged. In this context, cultural fluency marketing, a strategy that prio

An analysis of B2C brand positioning through Marty Supreme, exploring media relations, image control, and integrated campaigns in 1950s America.

Sometimes we think that marketing only lives in agencies or advertising campaigns, but the reality is that it's everywhere... even in...

AI (Artificial Inteligence) is the most popular tools today, you may look at the variety and particular and specialized uses they offer.

Intel will integrate processors into various facets of the event, utilizing artificial intelligence to enhance the overall experience