Silvia Ferrer | Co-Founder

Her leadership stems from a unique blend of luxury, strategy and technology, making her an architect of growth and differentiation in hospitality.

Who is Silvia Ferrer?

Silvia Ferrer combines deep expertise in luxury & all-inclusive hospitality with a strong background in technology. With more than 25 years in the industry, including leadership roles at Four Seasons and Fairmont Mayakoba, 10 years at Oracle and ongoing graduate studies in computational intelligence, she delivers data-driven, tech-enabled strategies that optimize revenue, elevate guest experience, and strengthen global positioning

Trusted by

25+ years of leadership in hospitality working with Fairmont Hotels & Resorts, Four Seasons, Peninsula Hotels, Hyatt, Wyndham, Radisson Hotels, Marriott International, and independent hotels across the USA.
Former Executive Committee member at Four Seasons, overseeing revenue management.
Sales Director and Marketing & PR Director at Fairmont Mayakoba.
Over 100 international projects including resorts, luxury boutique hotels, large-scale MICE programs, and brand repositioning.
10 years at Oracle delivering enterprise technology solutions.
Currently pursuing a Master's in Computational Intelligence, applying AI to hospitality growth strategies.

2020s – Fairmont Mayakoba | Sales Director & Marketing & PR Director

2010s – Four Seasons | Executive Committee, Revenue Management

2000s – Oracle | Enterprise Technology Specialist (10 years)

1990s–2000s – Worked with Fairmont, Peninsula, Hyatt, Wyndham, Radisson, Marriott and independent hotels across the USA

Backed by

Founder & CEO of FerrConn | 25+ years in hospitality with brands such as Fairmont Hotels & Resorts, Four Seasons, Peninsula Hotels, Hyatt, Wyndham, Radisson Hotels, Marriott International, and independent hotels across the USA. Former member of the executive committee at Four Seasons overseeing revenue management, and most recently Sales Director and Marketing & PR Director at Fairmont Mayakoba. 10 years at Oracle and currently pursuing a Master's in Computational Intelligence.

Core Services

Brand Strategy & Positioning

Brand architecture, storytelling, and repositioning for luxury and all-inclusive resorts.

Revenue Management & Growth

Advanced pricing strategies, channel optimization, upselling and segmentation programs tailored for high-demand environments.

Luxury Marketing & PR

High-impact campaigns, influencer collaborations, partnerships, and UHNW-focused experiences.

Technology & Data Intelligence

Integration of enterprise technology, AI-driven analytics, and computational intelligence to enhance decision-making and performance.

Go-to-Market International

LATAM & Caribbean: GTM strategies, alliances with top operators, and expansion into luxury and all-inclusive destinations.

Capabilities & Tactics

Direct to Consumer

Performance marketing, remarketing & retargeting, seasonal campaigns, co-branding, ecommerce optimization, and data-driven activations.

B2B Tactics

Business development outreach, consortia partnerships, trade show representation (IMEX, ILTM, Virtuoso Travel Week), MICE sales, co-op campaigns, and KPI-driven market intelligence.

MICE Strategies

Corporate & association partnerships, incentive travel programs, digital & hybrid event marketing, RFP management, and performance tracking for high-value group business.

Public Relations

Top-tier media coverage (Condé Nast, Travel + Leisure, Forbes), influencer & celebrity engagement, crisis communication, press trips, corporate comms, digital PR & SEO amplification.

Partnerships

Alliances with airlines, tourism boards, luxury brands, wellness & tech partners. Expertise in co-branded campaigns, influencer/media partnerships, and ROI-tracked activations.