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Florian Connert | Co-Founder

Grounded in passion, discipline, and cross-cultural mastery, his work inspires transformation—unlocking new opportunities, redefining commercial strategies, and fueling long-term success.

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Who is Florian Connert?

Florian Connert is a hospitality executive with 20+ of experience in sales, marketing, distribution, and revenue management. Recognized for leading major hotel groups through expansion, rebranding, and commercial transformation, he brings expertise in multi-market strategy and high-performance team development. His background spans boutique properties, large-scale resorts, and international hotel chains. Fluent in five languages, Florian excels in cross-cultural negotiations and market positioning. He is known for driving measurable results through data-driven planning and innovative commercial solutions.

Trusted by

  • 25+ years of commercial leadership across luxury resorts, global hotel groups, and multi-brand Caribbean operations.

  • Led large-scale commercial strategies for award-winning properties including Mahekal Beach Resort, Haven Riviera Cancun, Melia Hotels International, BlueBay Resorts, AMResorts, Bahia Principe, and boutique luxury brands throughout Mexico and the Caribbean.

  • Architect behind multiple pre-openings, rebrandings, and repositionings, overseeing sales, marketing, distribution, and revenue planning across multi-market operations.

  • Built and led high-performing teams in Sales, Marketing, Revenue, Groups, Reservations, Weddings, PR, and Social Media across North America, Europe, and Latin America.

  • Trusted commercial strategist with a strong track record of increasing revenue, ADR, RevPAR, direct bookings, market share, and regional profitability.

  • Fluent in five languages, with deep cross-cultural sales experience and a long-standing network of global industry partners, consortia, tour operators, and key accounts.


2020s – Mahekal Beach Resort | Senior Director of Sales, Marketing, Distribution & Revenue
Driving commercial strategy for a 195-room boutique resort in Playa del Carmen. Achieved +57% room revenue growth vs. 2019, +132% direct sales, and major gains in ADR and RevPAR. Manages all revenue, sales, marketing, distribution, and departmental leadership.
2010s – Hipotels Hotels & Resorts / Haven Riviera Cancun | Senior Director of Sales, Marketing & Distribution (The Americas)
Led the full commercial start-up of a 333-suite luxury resort, creating the brand concept, name, logo, website, and all pre-opening sales and marketing structures. Delivered strong first-year occupancy and ADR growth.
2010s – Melia Hotels International | Director of Sales & Marketing, Punta Cana
Oversaw strategy for two large Dominican Republic resorts. Generated +15% revenue growth, +24% ADR increase, +225% direct sales growth, and expanded MICE and wedding market segments.
2010s – BlueBay Hotels & Resorts | Regional Director of Sales (Caribbean)
Led contracting, regional sales strategy, rebranding, and multi-property commercial direction for hotels in Mexico, Dominican Republic, and Cuba.
2000s – AMResorts (Apple Leisure Group) | Regional Director of Sales, Caribbean
Directed contracting, budgeting, and commercial execution for multiple Preferred Hotels & Resorts and Dreams Resorts properties across the Dominican Republic. Managed trade shows, rebranding, and new project task forces.
2000s – AMResorts | Director of Sales (Multiple Properties)
Oversaw all international contracting, sales strategy, budgets, and departmental leadership for Secrets Excellence Punta Cana and Sunscape Punta Cana Grand.
2000s – Luxury Retreats | Director of Sales LATAM & Dominican Republic
Managed luxury villa and residential resort commercial strategies in Cap Cana.
1990s–2000s – Bahia Principe Hotels & Resorts | Sales Manager & Regional Sales Manager
Responsible for Latin American and U.S. market contracting, group sales, reservations, and global sales missions for major Riviera Maya properties.

Backed by

Founder & CEO of FerrConn | Florian has held senior commercial roles with some of the industry’s leading hotel brands, including Mahekal Beach Resort, Hipotels Hotels & Resorts, Haven Riviera Cancun, Melia Hotels International, BlueBay Hotels & Resorts, Luxury Retreats, AMResorts, and Bahia Principe. His positions span Senior Director roles overseeing sales, marketing, distribution, and revenue management across multi-property regions and pre-opening projects. Throughout his career, he has led large commercial teams, managed high-profile rebranding efforts, and shaped strategic initiatives across diverse markets. His work consistently strengthened brand positioning and accelerated revenue growth.

Core Services

Sales Strategy Development

Creation and execution of multi-market sales plans focused on increasing revenue, strengthening partnerships, and capturing strategic market share.

Revenue Management & Forecasting

Data-driven analysis to optimize ADR, RevPAR, and total revenue through accurate forecasting and pricing strategies.

Marketing & Branding 

Development of brand concepts, digital strategies, and marketing campaigns that elevate visibility and support commercial objectives.

Distribution & Channel Optimization 

Management of OTA, direct, consortia, and wholesale channels to maximize profitability and reduce dependency on high-cost segments.

Market Expansion & Contracting

Negotiation and contracting with key global accounts across the U.S., Canada, Europe, LATAM, and local markets.

Team Leadership & Training

Building, mentoring, and supervising high-performing commercial teams across sales, marketing, revenue, reservations, groups, and weddings.

Capabilities & Tactics

Strategic Planning

Long-term commercial planning aligned with business goals, market trends, and growth opportunities.

Product & Data Research 

Competitive analysis and product evaluation to inform pricing, segmentation, and promotional initiatives.

Contracting & NegotiationStrategies

Strong negotiation tactics applied across global markets to secure mutually beneficial agreements and maximize profitability.

Budgeting & Financial Oversight

Creation and management of sales, marketing, and revenue budgets to ensure efficient resource allocation.

Performance Analysis (KPIs) 

Monitoring and interpreting performance indicators to adjust strategies and boost outcomes.

Sales Pitch & Presentation Delivery

Expert communicator skilled at presenting to TTOOs, agencies, corporate clients, and consortium partners worldwide.

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