Public Relations

Whether it’s getting you featured in magazines, managing your reputation, connecting with influencers, or creating buzz around an event — a PR agency builds positive visibility and trust.

We work behind the scenes and in the spotlight to make sure people are not just talking about your brand, but saying the right things.

1. Hotel Offer or Promotion (Website Card)

Tweet:
Escape to the St. Thomas Book direct & save 25% on your beachfront getaway.

Limited-time offer.
[yourlink.com]
#TravelDeal #RivieraMaya #LuxuryResort

Card type: Website Card
Includes: Featured image of the hotel + headline + link

2. Dining Experience or Event (Summary Card with Large Image)

Tweet:
Sunset dinner. Ocean breeze. Unforgettable flavors.
Reserve your table at our signature restaurant now →
[yourlink.com]
#FoodieTravel #DineInParadise

Card type: Summary with large image
Image: Romantic beachfront dining
Headline: "Reserve Your Table in Paradise"

3. Video Preview / Experience Highlight (Player Card)

Tweet:
Take a peek inside your next luxury escape
Sensira Resort, Riviera Maya
Full video: [YouTube link]
#TravelInspo #HotelLife

Card type: Player Card
Auto-plays video in timeline

4. Email Sign-Up or Giveaway (Website Card)

Tweet:
Win a 3-night stay in paradise
Sign up to enter & receive exclusive offers, tips, and travel inspiration.
[landingpage.com]
#Giveaway #TravelMore #DreamStay

Card type: Website Card
Headline: "Enter to Win a Dream Vacation"

5. Press Feature or Announcement (Summary Card)

Tweet:
We’ve been featured in @CondeNastTraveler!
Discover why travelers are falling in love with our all-inclusive escape.
[link]
#Press #TravelNews #InTheSpotlight

Card type: Summary Card
Thumbnail: Magazine logo or article photo
Headline: "Featured in Conde Nast Traveler"

Fan Acquisition

At our agency, we specialize in fan acquisition strategies that don’t just grow your audience — they build a loyal community around your brand.

Let us help you attract the right followers, spark meaningful engagement, and turn casual browsers into passionate advocates who come back, book, and share.

Lead Generation

We don’t just generate leads — we deliver high-quality, high-intent prospects ready to engage with your brand.Our strategies are designed to fill your pipeline with real opportunities that convert into bookings, partnerships, and long-term growth.

Paid Media

Paid advertising offers instant access to highly targeted audiences. Strategies like PPC campaigns, sponsored videos, pop-ups, and promoted posts boost visibility, drive engagement, and accelerate conversions. It is a marketing cross-selling strategy. Reach the right people at the right time and convert faster.

Partnerships

Brand partnerships are all about joining forces with like-minded companies to create something bigger, better, and more impactful — it’s collaboration that brings new audiences, fresh ideas, and shared success.

Here are some partnership tactics:

1. Destination Awareness Strategy (Global Media Focus)

Objective: Position the hotel/resort as a must-visit destination in top-tier publications.

PR Partner Role:

Pitch seasonal story angles to luxury, travel, and lifestyle media (e.g., "Winter Escapes Under $5000," or "Secret Boutique Retreats in the Caribbean")
Organize individual press visits with journalists from outlets like Condé Nast Traveler, Forbes Travel, or AFAR
Secure placements in regional travel roundups and “best of” lists

2. Influencer Activation Strategy

Objective: Build visual awareness and organic content through trusted influencers.

PR Partner Role:

Identify influencers that match brand tone (luxury, eco, family, etc.)
Coordinate stays or hosted experiences, ensuring deliverables like Instagram Reels, TikToks, blog coverage
Use influencer content in brand-owned channels with negotiated usage rights

3. Thought Leadership Strategy (Executive Visibility)

Objective: Position hotel executives or owners as thought leaders in hospitality and sustainability.

PR Partner Role:

Pitch commentary or op-eds to industry outlets (e.g., Skift, Hotel News Now)
Secure speaking opportunities at tourism or hotel investment conferences
Support LinkedIn PR through ghostwritten content or interviews

4. Product/Experience Launch Strategy

Objective: Create buzz around a new service, package, renovation, or brand relaunch.

PR Partner Role:

Write and distribute a targeted press release
Coordinate an exclusive story with one key publication
Plan a soft launch event for local media and influencers
Include launch in media pitching calendar for ongoing follow-up

5. Awards & Accreditation Strategy

Objective: Build third-party credibility through trusted recognitions.

PR Partner Role:

Identify relevant travel and hospitality awards (e.g., World Travel Awards, Travel + Leisure World’s Best)
Craft and submit nominations
Promote wins through press releases and media alerts

Co-branding

Co-branding is when two great brands come together to create something unique — combining strengths, sharing audiences, and offering a more exciting, valuable experience for everyone involved.

Here are some company ideas for co-branding, tailored by category — perfect for businesses like you that are looking to form meaningful and mutually beneficial partnerships:

1. Wellness & Spa Brands

Aesop – luxury amenities, in-room or spa co-branded kits
L’Occitane – signature spa treatments or gift shop products
Therabody – in-room recovery kits or wellness pop-ups
Calm or Headspace – co-branded sleep or relaxation experiences

2. Travel & Gear Brands

Away – luggage collaboration, amenity kits, or giveaways
TUMI – premium loyalty gifts or airport lounge co-branding
Beis (by Shay Mitchell) – stylish, social-savvy travel collabs
Herschel Supply – branded backpacks or resort retail collabs

3. F&B and Beverage

Nespresso – in-room coffee experiences
La Colombe or Blue Bottle – café partnership or branded coffee bar
Casa Dragones or Clase Azul – tequila tasting events or room amenity
Seedlip – non-alcoholic wellness cocktails for spa menus

4. Tech & Lifestyle Brands

Sonos – co-branded in-room sound experiences
GoPro – guest video contests or adventure-focused content collabs
Spotify – co-created travel playlists or branded listening lounges
Kindle (Amazon) – e-reader lounge or in-room reading program

5. Fashion & Leisurewear

ALO Yoga or Lululemon – branded yoga sessions or gear in boutique resorts
Ray-Ban – branded pop-ups or resort shop co-promotion
Zimmermann or Mara Hoffman – resort wear retail collaborations
Vilebrequin – co-branded swimwear for poolside guests or VIP gifts

6. Hospitality & Booking

Virtuoso – exclusive experiences for luxury travel advisors
Mr & Mrs Smith – boutique hotel collections and joint campaigns
Black Tomato – curated trips or content co-creation
Amex Fine Hotels & Resorts – VIP upgrades or exclusive packages

7. Art, Culture & Design

The Skateroom – limited-edition art boards for gallery-inspired hotels
Moleskine – branded notebooks or event giveaways
National Geographic – eco-travel or photography packages
Pantone – color-driven branding collaborations or seasonal campaigns

Community

Community is all about connection — it’s the people who support, share, and grow with your brand because they believe in what you do and feel like they’re part of something meaningful.

Community-Building Strategies

1. Create Engaging Social Spaces

Build active communities on Instagram, Facebook Groups, or even WhatsApp for VIP guests or loyal followers.
Encourage comments, questions, and UGC (user-generated content).

2. Host Events (In-Person or Virtual)

Plan gatherings that reflect your brand’s personality — from yoga sessions to cocktail classes or destination live tours.
Create moments your community can be part of and talk about.

3. Showcase Real People

Share guest stories, team spotlights, and creator collaborations.
Make your community feel seen and celebrated.

4. Give Exclusive Access

Offer early access to deals, behind-the-scenes content, or surprise perks to your most loyal fans.
Builds a sense of belonging and VIP treatment.

5. Start Conversations, Not Just Campaigns

Ask questions, share relatable content, and invite feedback.
Listen, reply, and interact like a human — not just a brand.

6. Support Local & Social Causes

Align with a mission your audience cares about — whether that’s sustainability, education, or local artisans.
Invite your community to get involved or give back together.

7. Launch a Loyalty or Referral Program

Reward your community for staying engaged, sharing your brand, or booking again.
Make it fun, social, and easy to use.

8. Co-Create With Your Audience

Let your community help choose a new amenity, event theme, or playlist.
Collaboration fosters investment and pride.

9. Leverage Email & Newsletters

Send personalized content with tips, stories, and shoutouts to community members.
Keep the tone friendly and conversational.

10. Celebrate Milestones Together

Whether it’s your brand anniversary or reaching 10k followers — include your community in the celebration with thank-you posts, gifts, or limited-time perks.

Detractors into Loyalists

Every unhappy guest is an opportunity in disguise — with the right care, transparency, and follow-up, even your toughest critics can become your most loyal fans.

Strategies to Turn Detractors Into Loyalists

1. Respond Quickly and Personally

Don’t delay — a prompt, kind response shows you care.
Use their name, acknowledge their issue, and thank them for their honesty.

2. Listen First, Defend Later (If at All)

Let them express their frustration without interruption.
Sometimes, being heard is half the solution.

3. Take Action — Not Just Apologies

Go beyond “we’re sorry” by offering a meaningful solution: a refund, upgrade, future discount, or special follow-up experience.

4. Follow Up After Resolution

A quick message or call saying, “We just wanted to check that everything’s okay now,” goes a long way.
It shows you didn’t forget them.

5. Empower Your Team to Solve Issues On the Spot

Give frontline staff the tools and authority to make things right — quickly and with warmth.

6. Track Feedback and Look for Patterns

Use detractor feedback as a source of insight — is there a recurring issue that can be fixed systemically?

7. Turn a Negative Review Into a Public Win

Respond kindly to online criticism in public forums (TripAdvisor, Google, etc.).
Show professionalism and offer to continue the conversation privately — other readers notice how you handle it.

8. Invite Them Back with a Personal Touch

Offer a return visit, bonus perk, or room credit with a message like, “We’d love a second chance to make your stay unforgettable.”

9. Include Detractors in Improvement Plans

Let them know their feedback led to a real change — it builds trust and shows respect.

10. Celebrate the Turnaround

If a former critic becomes a fan, thank them and make them feel appreciated. A handwritten note or small gift can make a big impression.

Loyalists into Advocates

When you treat loyal customers like VIPs and give them something to talk about, they naturally become your biggest advocates — sharing your story because they genuinely love what you do.

Strategies to Turn Loyalists Into Advocates

1. Create a Surprise & Delight Program

Send unexpected gifts, handwritten thank-you notes, or early access to offers.
Personal touches turn loyal guests into brand storytellers.

2. Launch a Referral Program

Give loyal customers a simple way to refer friends and get rewarded (e.g., "Refer a friend, get $100 resort credit").
Make sharing easy with unique links or codes.

3. Invite Them Into a VIP or Ambassador Club

Create a private club or tiered loyalty group with perks like exclusive content, events, or bonus upgrades.
They’ll feel like part of the brand — not just a guest.

4. Encourage and Repost User-Generated Content (UGC)

Ask loyal fans to share their favorite moments with a branded hashtag or tag.
Feature them in your stories, website, or newsletters — people love being seen!

5. Give Them a Voice

Invite top guests or repeat visitors to test new experiences, give feedback, or help co-create seasonal campaigns.
When people help shape your brand, they become champions of it.

6. Recognize Their Loyalty Publicly

Shout out superfans on social media, in email newsletters, or in-room welcome letters.
Example: “Welcome back, Maria — our 5-time guest from Toronto!”

7. Offer Exclusive Advocate-Only Perks

First dibs on flash sales, secret menus, pre-launch room types, or limited edition gifts.
These little moments make them feel like insiders.

8. Run “Bring a Friend” Campaigns

Let loyal guests invite a new friend to stay at a discount or with bonus perks.
Builds organic reach and gives both sides a reason to share.

9. Host Private Events or Getaways

Create special events just for your top guests — wine tastings, yoga retreats, local cultural tours.
Intimate settings deepen emotional connection and storytelling power.

10. Ask for Testimonials or Reviews (The Right Way)

Reach out to loyal guests personally and ask if they’d be open to writing a review or being featured in a success story or video.
Their genuine words carry more weight than any ad.

Engagement

Engagement is where real connection happens — it's the likes, comments, shares, and conversations that turn followers into fans and browsers into loyal guests. We craft strategies that foster loyalty and long-term growth.

Owned Media

While social media helps you reach people, owning your media — like your website, blog, and email list — gives you full control over your message, audience, and long-term brand impact. It’s the foundation that supports everything you share on social.

Blog Content

Blog content is your brand’s voice online — a place to share stories, tips, news, and inspiration that adds value to your audience and builds trust over time. It’s not just about SEO (though it helps!); it’s about connection, education, and storytelling.

Why Blog Content Matters

Boosts organic traffic through keyword-rich articles
Builds brand authority by sharing expertise and helpful insights
Increases engagement and time on site
Supports other channels (email, social media, PR) with shareable content
Enhances your guest experience by offering inspiration and insider tips

Successful Travel & Hospitality Blogs

1. Marriott Bonvoy Traveler

What works: Destination guides, cultural tips, and experience-based storytelling tied directly to Marriott properties.
Why it’s great: It blends inspiration with brand integration without being overly promotional.

2. The Points Guy

What works: Expert advice on travel deals, credit card points, hotel reviews, and flight experiences.
Why it’s great: It became a go-to resource by offering high-value, SEO-driven content and transparent opinions.

3. Four Seasons Magazine (online)

What works: Beautifully written features on destinations, hotel experiences, wellness, and gastronomy.
Why it’s great: It reinforces the luxury lifestyle and emotional brand experience with every article.

4. Six Senses Blog

What works: Thoughtful posts on sustainability, wellness, and self-care — aligned with their brand values.
Why it’s great: It builds trust and emotional loyalty while delivering genuinely useful content.

Successful Lifestyle & Wellness Blogs

5. Goop by Gwyneth Paltrow

What works: Controversial or trendy wellness topics, curated travel guides, and luxury lifestyle content.
Why it’s great: Content is bold, opinionated, and targeted — perfect for audience loyalty (and media buzz).

6. Be My Travel Muse

What works: Solo travel tips, destination deep-dives, and photo-rich content from a personal perspective.
Why it’s great: It offers authenticity and a consistent voice, helping build community.

7. A Beautiful Mess

What works: DIY, home decor, recipes, and family-friendly lifestyle tips.
Why it’s great: It combines beautiful visuals with useful tutorials — readers keep coming back to learn and be inspired.

What All These Blogs Do Well

Share value-first content (educational, emotional, or inspirational)
Use strong SEO practices and clear structure
Have a consistent voice and visual identity
Reinforce the brand while focusing on the reader's needs
Integrate calls to action without being pushy

Employee Story

Employee stories bring your brand to life by showing the real people behind the experience. They highlight your values, celebrate your team, and help guests feel more connected before they even arrive.

Employee Story Ideas

“A Day in the Life”

Follow a concierge, chef, housekeeper, or activity guide through their typical day — show their pride, personality, and passion.

“Meet the Team”

Quick Q&A profiles with fun facts: Where they’re from, favorite guest memory, best local tip, or what they love about their job.

“From Guest to Team Member”

Feature team members who started as guests or grew through the company — it’s inspiring and relatable.

“Celebrating Milestones”

Highlight team members celebrating anniversaries, promotions, or awards. Add a quote from a colleague or manager.

“Behind the Scenes Heroes”

Spotlight roles that guests don’t always see — maintenance, laundry, night shift, IT — and show how important they are to the experience.

Employee Storytelling Tactics

Use photo + quote cards on Instagram, Facebook, or LinkedIn
Turn stories into short blog posts for your website
Include them in your email newsletters to personalize your brand
Create a team highlights section on your careers or about page
Incorporate video for more emotion and authenticity — even quick clips work!

Customer Stories

Customer stories give life to your brand through real voices and genuine emotions. Whether it's a honeymoon, a special event, or a relaxing stay, these stories build credibility, spark interest, and help future guests picture themselves in that moment.

Customer Story Ideas

“Memorable Milestones”

Feature guests celebrating anniversaries, proposals, birthdays, or weddings at your property.

“From Dream to Reality”

Share how someone discovered your destination, booked, and what they loved most.

“Why We Keep Coming Back”

Spotlight loyal guests who return year after year — and what makes your place feel like home.

“Surprise & Delight Moments”

Capture small, magical interactions: a handwritten note, a room upgrade, a staff member who went above and beyond.

“The Unexpected Adventure”

Showcase stories of discovery — excursions, culinary surprises, or meaningful local connections made through your hotel.

Tactics to Share Customer Stories

Social Media Testimonials: Use real quotes + a photo or video (with permission!)
Blog Features: Write short, heartfelt narratives with a conversational tone
Video Stories: Create short reels or testimonials of guest experiences
Email Spotlights: Include one customer story per newsletter to add warmth
Website Section: “Real Guest Experiences” to boost credibility and SEO
TripAdvisor & Google Review Highlights: Turn your top reviews into visual content

User Generated Content (UGC)

User-generated content is when your guests or followers share their own photos, videos, or stories about your brand — it’s authentic, engaging, and one of the most powerful ways to build trust and community.

UGC matters because people trust people. When your guests share their own experiences, it feels real, relatable, and credible — helping inspire future bookings, boost engagement, and turn loyal customers into brand ambassadors. Plus, it gives you fresh, authentic content that money can’t always buy.

Reviews

Reviews are digital word-of-mouth — and one of the most trusted sources of influence when people are deciding where to stay, eat, or book. Positive reviews build credibility, boost visibility on platforms like Google, TripAdvisor, and OTAs, and help future guests feel confident about choosing your brand.

Benefits of Reviews

Build trust through real guest experiences
Improve SEO and rankings on search engines and booking sites
Provide valuable feedback to improve services
Influence decisions during the consideration phase
Fuel your marketing by repurposing great quotes across social, email, and web

Tip:

Don’t just collect reviews — respond to them. A thoughtful reply shows future guests you care and increases engagement.

Brand Journalism

Brand journalism is storytelling with a purpose — it’s when brands create high-quality, editorial-style content that informs, inspires, and connects with their audience, just like a news outlet would. Instead of pushing products, it focuses on telling real stories that reflect your brand’s values, people, and impact.

Why It Matters

Builds trust and authenticity through narrative, not ads
Positions your brand as an expert in your field or destination
Drives engagement with content people actually want to read and share
Supports SEO while deepening emotional connection with your audience
Humanizes your brand by featuring people, experiences, and insights

Webinars

Webinars are live or recorded online sessions where you share valuable knowledge, tips, or experiences with your audience in real time — think of them as interactive digital workshops or presentations. They're a great way to educate, connect, and engage with potential clients, partners, or guests from anywhere in the world.

Why Webinars Matter

Build authority and trust by showcasing your expertise
Generate qualified leads through sign-ups and participation
Create personal engagement with Q&A, polls, or live chat
Promote special offers, launches, or experiences in an interactive way
Repurpose content into blog posts, videos, or social clips

Videos

Video brings your brand to life. It captures emotion, atmosphere, and detail in a way no other format can — making it easier for people to picture themselves there, feel inspired, and take action.

Benefits of Using Video

Increases engagement across social media, websites, and email
Boosts conversions by visually showcasing experiences, rooms, or services
Improves SEO and time on site
Builds trust through authentic storytelling and behind-the-scenes looks
Works across platforms (Reels, YouTube, TikTok, website banners, etc.)

Podcast

What Is a Podcast (and Why It Matters)?

A podcast is an audio show that lets you share your brand’s voice, stories, and expertise in a personal, conversational way. It’s a great tool for connecting with your audience on the go — whether they’re commuting, cooking, or dreaming about their next getaway.

Why Podcasts Are Valuable for Your Brand

Build deep connections by sharing real stories and insights
Position your brand as a thought leader in your space
Create a consistent content channel that supports SEO, social, and email
Reach new audiences through platforms like Spotify, Apple Podcasts, and Google Podcasts
Encourage loyalty by speaking directly to your audience in a trusted format

Podcast Topic Ideas for Travel & Hospitality Brands

"Behind the Brand": Interviews with staff, chefs, or founders
"Local Voices": Spotlight local artisans, guides, or community leaders
"Travel Tips & Trends": Advice for planning trips, hidden gems, or packing tips
"Guest Stories": Inspiring or emotional guest experiences
"Sustainability in Action": How your brand supports the environment or community
"Ask the Concierge": Q&A episodes with insider tips from your team

AFFILIATES

Affiliate partnerships help spread the word through people your audience already trusts — it’s word-of-mouth marketing with built-in rewards.

Why Affiliate Marketing Matters

Expands your reach by tapping into new, trusted audiences
Drives measurable ROI with trackable links and performance analytics
Builds brand awareness through content, reviews, and referrals
Low risk, high potential — pay only when results are delivered
Great for long-term exposure through blogs, YouTube videos, and travel guides

Affiliate Program Ideas for Hotels or Travel Brands

Partner with travel bloggers and review sites
Collaborate with influencers who love your destination
Offer affiliates custom links, discount codes, and branded banners
Track results through platforms like ShareASale, CJ Affiliate, or Travelpayouts

Why Sponsored Content Matters

Builds brand awareness in a natural, non-disruptive format
Reaches highly targeted audiences through trusted voices and platforms
Improves credibility by being featured as part of a story, not just an ad
Boosts SEO and visibility with backlinks and long-form content
Drives traffic and conversions when done with the right partner

Native Advertising

Native advertising is a type of paid media where the ad matches the look, feel, and format of the content around it — making it feel more natural and less intrusive. It blends into websites, news feeds, or platforms like it's just part of the experience, while still delivering your message.

Why Native Advertising Matters

Feels more organic than traditional ads
Boosts engagement because it doesn’t interrupt the user experience
Increases trust by offering valuable or informative content
Works well on mobile and in social feeds
Supports brand storytelling while driving clicks and conversions

Brand Ambassadors

Brand ambassadors are passionate people who represent your brand in a positive, authentic way — online and offline. They share your story, recommend your services, and help build trust with their audience because they genuinely love what you offer.

Why Brand Ambassadors Matter

Create authentic word-of-mouth that feels personal and trustworthy
Extend your reach by tapping into new audiences through their networks
Drive bookings or sales through storytelling, reviews, and content
Strengthen brand loyalty with real relationships
Support campaigns as content creators, event hosts, or referral partners

Top Brand Ambassadors (Global & Iconic)

1. Roger Federer for Rolex

Represents timeless luxury, performance, and global prestige — perfectly aligned with Rolex’s image.

2. David Beckham for Adidas

A long-standing ambassador who personifies style, sport, and influence across generations.

3. Rihanna for Fenty Beauty

Not just an ambassador — a founder who authentically represents the brand’s inclusivity and innovation.

4. Joanna Lumley for British Airways

Represents elegance, British charm, and high-end travel appeal.

5. George Clooney for Nespresso

Refined, relatable, and a great match for a premium lifestyle brand.

6. Beyoncé for Pepsi (and now Tiffany & Co.)

Symbolizes empowerment, cultural relevance, and star power — valuable for major brand positioning.

Ideas for Travel & Hospitality

Travel Bloggers & Influencers

Example: @TheLuxuryTravelExpert or @Explorista — authentic reviews, loyal followers, and aspirational storytelling.

Wellness Experts

Partner with yoga instructors, holistic coaches, or fitness influencers who align with your spa or retreat values.

Repeat Guests

Your best ambassadors might already be loyal clients. Turn VIP guests into storytellers and advocates.
Local Creatives
Artists, chefs, or photographers who embody your destination and can create content that showcases your property from a unique angle.

Lifestyle Micro-Influencers

People with niche, engaged audiences (e.g., family travelers, eco-conscious explorers, honeymooners).

Social Media

Social media is more than just posts — it’s where your brand connects, communicates, and comes to life in real time, building trust and turning followers into loyal fans. Elevate your brand with a well-executed social strategy.

Sharable Content

Shared content is any post, image, video, or article that your audience — or partners — actively shares with their own networks. It’s how your brand’s message spreads organically across social media, blogs, and communities.

Why Shared Content Matters

Expands your reach without extra ad spend
Builds trust — people are more likely to believe content shared by friends or influencers
Boosts engagement and visibility on platforms like Instagram, Facebook, and LinkedIn
Supports community building by inviting participation and connection
Signals relevance — if people are sharing it, it must be meaningful

Here are some top real-world examples of highly shared content

1. Airbnb – “Live Anywhere on Airbnb” Campaign

Why it was shared: It tapped into a post-pandemic dream — traveling and working remotely.
Content format: Video, blog, and influencer storytelling
Shared because: It was aspirational, global, and had a “what if?” hook that sparked curiosity and conversation.

2. Marriott Bonvoy – #30Stays300Days

Why it was shared: A travel challenge that encouraged creators to live the travel lifestyle.
Content format: User-generated video and photo entries
Shared because: It empowered travelers to be part of the story — with visibility and rewards.

3. Four Seasons – Guest Photo Reposts on Instagram

Why it was shared: Beautiful, real guest images tagged with #ExperienceFS
Content format: UGC (user-generated content) reposts
Shared because: People love seeing (and being seen in) luxury environments, and UGC feels authentic and personal.

4. Noma Restaurant – Foraged Ingredient Stories

Why it was shared: Intimate behind-the-scenes content showing the team foraging and creating world-class dishes.
Content format: Short videos, chef stories
Shared because: It felt personal, raw, and inspiring — making fine dining more human and engaging.

5. Six Senses – “Earth Lab” Sustainability Stories

Why it was shared: Their on-site sustainability efforts and zero-waste goals aligned with conscious travelers.
Content format: Video clips, infographics, blog posts
Shared because: Travelers want to support ethical brands, and the content was both educational and visual.

6. Amangiri – Celebrity Travel Posts

Why it was shared: Celebrities like Kim Kardashian and influencers post luxury photos from the property.
Content format: Instagram stories, carousels, and press coverage
Shared because: The mix of exclusivity + aesthetics + aspirational lifestyle is a magnet for shares.

7. The Ritz-Carlton – “Let Us Stay With You” Video Series

Why it was shared: Emotional storytelling around memorable stays
Content format: Mini-documentaries and testimonial-style videos
Shared because: It tugged at the heartstrings and made luxury feel meaningful and human.

Engaging Content

Engaging content is anything your audience wants to interact with — whether they click it, share it, comment on it, or save it. It’s content that speaks to your audience’s interests, emotions, or dreams and invites them to participate, not just scroll past.

Why Engaging Content Matters

Builds relationships and trust with your audience
Boosts reach and visibility through shares and interactions
Drives conversions by keeping your brand top of mind
Improves platform algorithms (more engagement = more exposure)
Turns followers into fans — and fans into customers

Examples of Engaging Content for Hospitality & Travel Brands

Short-form videos: Room tours, “day in the life,” or beach views
Interactive stories: Polls, questions, sliders on Instagram
Tips & guides: “5 Things to Pack for Your Riviera Getaway”
Emotional stories: Guest surprises, proposals, or local hero features
Photo contests & UGC: “Share your favorite memory at [Hotel]”
Behind-the-scenes: A chef prepping dinner or team celebrating a milestone
Giveaways: “Tag a friend you’d bring and win a 2-night stay!”

What Made These Work:

Authenticity: Real stories and real people
Emotion: Joy, nostalgia, humor, and surprise
Visuals: Eye-catching, cinematic, or relatable imagery
Participation: Inviting followers to share, comment, or create
Consistency: Strong voice and brand style across channels

Google Authorship

Google Authorship was a feature that allowed content creators to link their articles to their Google+ profiles, displaying their name and photo in search results. While the original program was discontinued in 2014, the idea of establishing authority through author identity is still very relevant — especially with today’s focus on E-E-A-T(Experience, Expertise, Authoritativeness, and Trustworthiness).

Why Authorship Still Matters Today

Even without the original Google Authorship feature, showing who wrote your content and why they’re credible helps with:

SEO and rankings (Google rewards content from experts)
Trust and transparency with your audience
Brand authority when your experts are seen consistently across platforms
Better engagement — people connect more with people than with brands alone

Tips to Improve Author Trust in Your Content Today

Include author bios with credentials and experience
Add headshots to blog posts or expert pages
Link to social media profiles or contributor pages
Use bylines for blog posts, press releases, or newsletters
Regularly publish high-quality content under expert names — not just a generic brand

Fantastic examples from renowned brands

1. Healthline (Medical and Wellness Content)

What they do: Every article includes the author’s name, credentials (e.g., MD, RD), and a medical reviewer’s name.
Why it matters: Google favors expert-backed content, especially in health (YMYL: Your Money or Your Life topics).

2. Lonely Planet (Travel Blog & Guides)

What they do: Each travel article features a byline, author bio, and often a link to other articles by the same author.
Why it works: Readers trust travel tips more when they know who’s writing them and where they’ve been.

3. HubSpot (Marketing & Sales Blog)

What they do: Every blog includes a named contributor, a headshot, and a short bio linking to their LinkedIn or Twitter.
Why it works: Builds brand authority and shows the team’s real-world expertise.

4. Six Senses Hotels (Sustainability Stories)

What they do: Sustainability and wellness stories on their website include insight from real team members like spa directors or chefs.
Why it works: Adds personality, transparency, and trust to brand storytelling.

5. The New York Times & Forbes (Editorial + Guest Content)

What they do: Guest contributors and columnists are clearly credited and often have author pages listing past work.
Why it works: Readers want transparency and authority — it also helps with credibility for contributors.

Optimized Content

Optimized content is content that’s created not only to inform or inspire — but also to perform well in search engines, connect with your audience, and drive measurable results like traffic, engagement, or bookings. It's smart, strategic, and reader-friendly.

Why Optimized Content Matters

Improves visibility in Google and other search engines
Connects with your ideal audience using relevant keywords and topics
Drives more traffic to your website or landing pages
Boosts conversions by guiding users toward booking or inquiry
Works with algorithms while staying human-friendly

What Makes Content “Optimized”?

Clear, targeted keywords based on what people are searching
Compelling headlines and meta descriptions that drive clicks
Structured formatting (headings, bullets, internal links)
Fast load time and mobile-friendly design
Calls to action (CTAs) that move readers to book, share, or contact
Alt text and image SEO for better accessibility and image rankings

Authority

Brand authority is the trust and credibility your brand earns by consistently sharing valuable content, delivering great experiences, and being recognized as a go-to expert in your space. It’s what makes people say, “They know what they’re doing — and I trust them.”

We craft strategies that earn genuine, lasting exposure.

Effective Crisis Management

Effective crisis management means having a well-prepared, fast, and empathetic response when something goes wrong — with the goal of protecting your guests, team, and reputation while maintaining trust and transparency.

Key Elements of Effective Crisis Management

1. Preparation Is Everything

Have a crisis response plan with defined roles, contacts, and actions.
Pre-write templates for common issues (natural disasters, tech outages, bad press).

2. Clear, Calm, and Timely Communication

Respond quickly with facts — don’t let rumors take over.
Use reassuring and honest language that shows you care and are taking action.

3. Designated Spokesperson or Team

Assign a trusted, trained person (or team) to handle all external communication.
Keeps your brand voice consistent and professional.

4. Multi-Channel Messaging

Communicate through email, website banners, social media, and press releases.
Make sure staff know what to say to guests in person or by phone.

5. Empathy + Action

Acknowledge the issue. Apologize when needed. Offer solutions or alternatives (e.g., rebooking, refunds).
Be human and supportive — this builds long-term loyalty.

6. Monitor, Adjust, and Follow Up

Use social listening tools and review platforms to track sentiment.
Follow up after the crisis to show accountability, improvements, and care.

The Primary Goal of Crisis Management

To protect your brand’s reputation, ensure the safety of people, and restore trust by responding quickly, transparently, and responsibly to unexpected events.

In short, it's about minimizing damage, maintaining credibility, and returning to normal operations as smoothly as possible — all while putting people first.

Global Crisis Management

Global crisis management is the ability to plan for, respond to, and recover from major disruptions that affect multiple regions or markets at once — such as pandemics, geopolitical conflicts, natural disasters, or cyberattacks.It ensures that a brand responds consistently across countries while adapting to local realities.

Key Objectives of Global Crisis Management

Protect people and assets in all operating regions
Maintain operational continuity while minimizing disruptions
Ensure consistent communication across countries and languages
Preserve brand trust and reputation on a global scale
Adapt responses based on regional context and government regulations

Core Components of a Strong Global Crisis Management Plan

1. Centralized Strategy, Local Execution

A global crisis team sets the framework, but local teams adapt responses to their market’s needs and culture.

2. Scenario Planning

Anticipate different types of crises (health, political unrest, environmental, economic) and develop contingency playbooks.

3. Unified Communication System

Use multilingual, multi-platform tools to share updates with employees, partners, and customers globally.

4. Real-Time Monitoring

Track global risks using tools like news alerts, government updates, and social listening dashboards.

5. Regular Drills & Training

Train staff across all regions to follow protocols — from evacuation to guest communication.

Crisis Management

Crisis management is the strategy and process a brand uses to respond quickly, clearly, and responsibly to unexpected situations that could harm its reputation, operations, or customer trust. It’s about staying calm, being transparent, and taking action when things go wrong.

Why Crisis Management Matters

Protects your brand’s reputation during challenging moments
Builds trust by showing accountability and empathy
Controls the narrative before misinformation spreads
Reduces downtime and confusion for your guests or team
Prepares your team with protocols and key messages

Common Hospitality-Related Crises

Natural disasters (e.g., hurricanes, wildfires)
Health issues (e.g., COVID-19, food safety)
Guest safety incidents
Online backlash or negative publicity
Tech failures (e.g., booking system crashes)
Staff issues or PR scandals

Core Tactics in a Strong Crisis Management Plan

Pre-approved messaging templates for fast response
A designated spokesperson or crisis team
Monitoring tools to catch issues in real time (social listening)
Clear communication channels (press releases, emails, website updates)
Empathy + action: Acknowledge, apologize (if needed), and offer solutions
Post-crisis review: Analyze what happened and improve your plan

We develop crisis plans that protect everything your brand stands for.

Strategic Communication

Strategic communication is the purposeful use of messaging to achieve specific business goals — whether it's building brand awareness, attracting guests, managing a crisis, or inspiring loyalty. It's not just what you say, but why, how, when, and to whom you say it.

Media and Connections

Building strong relationships with media and key stakeholders is essential for amplifying your brand message strategically. Partnering with journalists, editors, or content creators increases visibility, drives valuable coverage, and strengthens your presence across influential channels. A well-managed connection can open more doors than any ad. Take your message further. Outreach strategies that connect your brand with the voices that shape public perception.

Online Public Relations

Shaping your brand’s digital perception requires social media campaigns, crisis management, and strong search visibility. Online PR allows reputation to be managed in real time and projected on a global scale. A well-executed strategy protects your image and enhances your digital presence. Stand out in the digital landscape. Online PR plans focused on building trust and boosting visibility where it matters most.

Strategic Planning

Developing a communication plan aligned with business objectives ensures consistency, efficiency, and measurable outcomes. Strategic planning guides every action toward sustainable growth and a strong, well-defined brand image. It’s not just about communicating—it's about doing it with purpose and direction. Turn business goals into impactful messaging. Communication plans aligned with your business goals to move your brand forward with strategic focus.

Internal Relations

Encouraging internal communication reinforces company culture, boosts collaboration, and drives employee engagement. During times of change or uncertainty, this cohesion becomes essential for effective response and long-term resilience. A connected organization moves forward—together—even in the face of challenge. Empower your team to listen, engage, and align. Internal communication strategies built to unify teams and inspire meaningful engagement.

Crisis Communications

Responding with clarity and empathy during a crisis is essential to protect reputation and strengthen trust. Strategic communication ensures control of the message, reduces negative impact, and preserves credibility with key audiences. In a crisis, every moment matters—and how you respond defines your brand. Be ready to lead with confidence. Crisis communication plans that protect your reputation and maintain stakeholder confidence.

INFLUENCERS AND GLOBAL DATABASE

Access to a global influencer database—segmented by interests, audience type, and engagement—allows for precise selection tailored to each campaign. Analyzing reach, content, keywords, and behavior ensures strategic, relevant, and effective collaborations.
Each partnership is designed to amplify your message and connect with the right audience. Let the right voices carry your message. Time to activate campaigns that truly make an impact.

Earned Media

Earned media is the kind of publicity you don’t pay for — you earn it through great stories, experiences, and relationships. It’s when your brand gets featured in a magazine, mentioned by a blogger, highlighted in the news, or shared by happy customers on social media. It’s powerful because it’s based on trust — people talk about you because they believe in what you offer. Strengthen your visibility with earned media that truly resonates.

Media Relations

Media relations is all about building strong, professional relationships with journalists, editors, and media outlets.The goal is to help them share your brand’s story in a way that’s newsworthy and meaningful. Whether it’s pitching a travel article, arranging interviews, or responding to media requests, good media relations ensures your brand gets the right kind of attention — in the right places, at the right time.

Bloggers

A blogger is someone who shares stories, tips, and experiences online — usually through articles, photos, or videos — to inspire, inform, or entertain their audience. They can be great partners for your brand because they bring your message to life in a personal and relatable way.

Tactics we recommend:

1. Find Bloggers That Match Your Brand

Look for bloggers who align with your audience (e.g., luxury travelers, families, eco-conscious guests).
Check their engagement, writing style, and tone — not just their follower count.

2. Build Genuine Relationships

Follow them on social media, comment on their posts, and engage naturally before pitching.
A warm introduction goes a long way: “I’ve been following your adventures in Costa Rica — your eye for detail is amazing!”

3. Offer Exclusive Experiences

Invite bloggers for personalized stays, FAM trips, or behind-the-scenes access.
Create an experience they’ll love to write about — think spa treatments, cooking classes, or sunset sailings.

4. Provide Easy-to-Use Materials

Share a press kit, image folder, or fact sheet so they don’t have to chase down info.
Make it easy for them to tell your story accurately and beautifully.

5. Set Clear Expectations

Agree on deliverables: number of blog posts, social shares, deadlines, tagging requirements, and usage rights.
Keep it collaborative — not controlling.

6. Create a Branded Hashtag

Encourage use of a custom hashtag for consistency and discoverability (e.g., #StayAtSensira).

7. Encourage Authenticity

Let them tell their story in their own voice — authentic content resonates more than a sales pitch.

8. Track Results

Monitor blog traffic, backlinks, social media reach, and referral bookings (use tracking links or promo codes).

9. Repurpose Their Content

With permission, repost their blogs, photos, or reviews on your site, newsletter, or social media — it adds credibility.

10. Stay in Touch

Add great bloggers to your media list for future campaigns or seasonal updates.
Long-term relationships lead to ongoing brand love and repeat features.

If you are looking for bloggers, reach out to us as we have qualified bloggers in different regions that make the difference.

INFLUENCERS

An influencer is someone who inspires and connects with their audience through social media by sharing authentic content, personal experiences, and trusted recommendations — making them a great way to spread the word about your brand in a relatable and engaging way.

Here are effective recommendations for working with influencers, especially helpful for hospitality, tourism, or lifestyle brands:

1. Choose the Right Influencer for Your Brand

Look for influencers whose style, audience, and values align with yours (e.g., luxury, family travel, wellness, adventure).
Focus on engagement rate and authenticity over just follower count.

2. Build a Real Relationship

Follow them, interact with their content, and start a conversation before making a pitch.
Approach them like a creative partner, not just a marketing channel.

3. Be Clear About Expectations

Set clear goals: number of posts, story mentions, hashtags, tags, usage rights, and deadlines.
Offer a creative brief but give them space to share your brand in their voice.

4. Offer a Memorable Experience

Invite them to a stay, event, or behind-the-scenes tour that’s truly worth sharing.
Think: welcome gifts, local experiences, personalized touches.

5. Use Trackable Links or Promo Codes

Give influencers custom booking links or discount codes to measure ROI.
Helps track leads, bookings, or sales generated from their content.

6. Amplify Their Content

With their permission, repost their videos, photos, or testimonials on your channels.
Add them to your email marketing, ads, or website to boost credibility.

7. Focus on Long-Term Partnerships

Repeat collaborations build more trust with their audience — and yours.
Consider creating an ambassador program for your top-performing influencers.

8. Stay Professional and Grateful

Send a thank-you note, share results, and keep communication respectful and responsive.
A positive experience makes influencers more likely to recommend you again — even organically.

Investors

Investors are key stakeholders in your brand’s success — and smart PR strategies include them. When you communicate clearly, transparently, and confidently with investors, you build trust, attract potential funding, and reinforce your business credibility in the market.

In other words, good PR isn’t just about attracting guests or customers — it’s also about showing investors that your brand is growing, relevant, and future-ready.

PR Strategy Recommendations for Engaging Investors

1. Craft Investor-Focused Messaging

Include updates on performance, expansion plans, sustainability efforts, awards, and media recognition.
Frame stories around growth potential, ROI, and brand equity.

2. Distribute Investor News Thoughtfully

Share major milestones (openings, partnerships, rebranding, financial growth) via press releases and investor newsletters.
Pitch stories to business, finance, and trade media — not just lifestyle or travel press.

3. Feature Investors (When Appropriate)

Include investors in interviews, panels, or articles if they’re well-known figures — it boosts credibility and visibility.

4. Use Media to Show Momentum

Highlight press coverage, influencer partnerships, or awards as proof of traction.
Include a “Featured In” media section on investor decks and your website.

5. Host Investor-Facing Events or Webinars

Combine investor relations with PR by offering private previews, Q&A sessions, or site visits.
Let investors experience the brand in action.

6. Maintain a Strong Digital Presence

Keep your LinkedIn, website, and news sections updated and professional — many investors do their research online.
A strong brand presence adds value to their investment.

7. Integrate ESG and Impact Messaging

Communicate your environmental, social, and governance initiatives — many investors now prioritize sustainable and ethical brands.

8. Include Investors in Crisis Communication Plans

In moments of reputation risk or crisis, keep investors informed early.
A transparent approach builds long-term confidence.

Public Relations

Sponsored Post

Tweets

Suggested Tweet Partners (By Category)

Travel & Hospitality Influencers / Creators

Hotel & Booking Platforms

Lifestyle / Wellness Brands

Content Creators / Videographers

Weddings / MICE / Events

Twitter Cards

1. Hotel Offer or Promotion (Website Card)

2. Dining Experience or Event (Summary Card with Large Image)

3. Video Preview / Experience Highlight (Player Card)

4. Email Sign-Up or Giveaway (Website Card)

5. Press Feature or Announcement (Summary Card)

Fan Acquisition

Lead Generation

Paid Media

Partnerships

Co-branding

1. Wellness & Spa Brands

2. Travel & Gear Brands

3. F&B and Beverage

4. Tech & Lifestyle Brands

5. Fashion & Leisurewear

6. Hospitality & Booking

7. Art, Culture & Design

Community

Community-Building Strategies

1. Create Engaging Social Spaces

2. Host Events (In-Person or Virtual)

3. Showcase Real People

4. Give Exclusive Access

5. Start Conversations, Not Just Campaigns

6. Support Local & Social Causes

7. Launch a Loyalty or Referral Program

8. Co-Create With Your Audience

9. Leverage Email & Newsletters

10. Celebrate Milestones Together

Detractors into Loyalists

Strategies to Turn Detractors Into Loyalists

1. Respond Quickly and Personally

2. Listen First, Defend Later (If at All)

3. Take Action — Not Just Apologies

4. Follow Up After Resolution

5. Empower Your Team to Solve Issues On the Spot

6. Track Feedback and Look for Patterns

7. Turn a Negative Review Into a Public Win

8. Invite Them Back with a Personal Touch

9. Include Detractors in Improvement Plans

10. Celebrate the Turnaround

Loyalists into Advocates

Engagement

Owned Media

Blog Content

Employee Story

Employee Story Ideas

“A Day in the Life”

“Meet the Team”

“From Guest to Team Member”

“Celebrating Milestones”

“Behind the Scenes Heroes”

Employee Storytelling Tactics

Customer Stories

Customer Story Ideas

“Memorable Milestones”

“From Dream to Reality”

“Why We Keep Coming Back”

“Surprise & Delight Moments”

“The Unexpected Adventure”

Tactics to Share Customer Stories

User Generated Content (UGC)

Reviews

Benefits of Reviews

Tip:

Brand Journalism

Why It Matters

Webinars

Why Webinars Matter

Videos