The Super Bowl LX halftime show in February 2026 marked not only a sporting milestone but also a pivotal moment in cultural fluency marketing . With Bad Bunny as the first solo Spanish-language headliner and brands like Apple Music and Duolingo aligning their strategies around culture and identity rather than segmented demographics, the event signaled a shift in how global audiences are reached and engaged. In this context, cultural fluency marketing, a strategy that prio
