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Hospitality Sales, Marketing & PR Agency
B2C Brand Positioning Lessons from Marty Supreme
An analysis of B2C brand positioning through Marty Supreme, exploring media relations, image control, and integrated campaigns in 1950s America.
Silvia Sanchez
Jan 263 min read
AI-Driven Personalization in B2C: Redefining Customer Experience
New technological advances allow us to transform and deliver a better customer experience. In 2025 and beyond, AI-Driven Personalization in B2C has become a critical trend influencing how brands interact with their customers online and within physical retail environments. Once considered a competitive differentiator, personalized experiences powered by artificial intelligence (AI) are now fundamental expectations among consumers. This shift reflects a broader transformation f
access ferrconn
Jan 73 min read
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