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The Emotional Power Behind Nostalgia Marketing
Nintendo turned nostalgia into massive business success. The NES Classic Edition and SNES Classic Edition sold more than 10 million units combined worldwide, proving that retro gaming still has enormous cultural and commercial power. Nostalgia marketing has become one of the most effective emotional strategies used by modern brands. Companies across industries are revisiting past decades, relaunching classic products, and recreating cultural references that connect with audie
Silvia Sanchez
May 195 min read


Understanding the freemium data model in marketing
The freemium data model has become a central strategy in modern digital marketing, particularly in mobile applications and platforms that combine entertainment with data collection. In this model, users access a service for free while companies generate revenue through optional purchases and, more importantly, through the data generated by user activity. This approach allows organizations to scale quickly and build valuable datasets over time. At its core, the freemium data m
Silvia Sanchez
Mar 254 min read


Disney Effect Oscars: Why Budget No Longer Buys Prestige
Rei Ami, Ejae and Audrey Nuna perform “Golden” by K-Pop Demon Hunters The term Disney Effect Oscars refers to a growing industry trend in which high-budget productions are no longer guaranteed critical recognition at major award ceremonies. Recent editions of the Academy Awards have highlighted this shift, as large-scale studios with substantial financial resources have been overlooked in favor of smaller productions with distinct artistic identities. This phenomenon reflects
Silvia Sanchez
Mar 184 min read


Women leaders in marketing and public relations: inspiring global stories
An overview of women leaders in marketing and public relations, their historical role, current influence and impact on equality and representation.
Silvia Sanchez
Mar 65 min read


How Hospitality Brands Will Drive Direct Revenue in 2026
Learn how hospitality brands will increase direct revenue in 2026 through integrated sales, marketing, and PR strategies for luxury hotels.
Silvia Sanchez
Jan 63 min read


What is Digital Marketing?
Discover the core concepts of digital marketing. Learn what digital marketing is and how it connects brands with customers
Silvia Sanchez
Jul 8, 20243 min read


What exactly is a 3D digital billboard?
3D digital billboards use advanced technology to create immersive, hyper-realistic ads that boost sales and capture audience attention
Silvia Ferrer
Jun 21, 20242 min read
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