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Ephemeral attention in luxury hospitality
A 10-second video recorded by an actual guest builds up to 84% more trust than a resort's catalog photos. Authentic imperfection has become the new luxury. Ephemeral attention in luxury hospitality is changing how hotels, resorts, restaurants, and travel experiences communicate with potential guests. The shift is not only about shorter videos. It is about a new pattern of decision-making shaped by vertical video, social platforms, disappearing content, and users who judge a p
Silvia Sanchez
Jul 286 min read


Direct hotel bookings: why travelers move from OTAs to hotel websites
Over 60% of booking traffic comes from mobile devices. If your booking engine takes more than 3 seconds to load, the customer will go back to the OTA. Speed equals profitability. The rise of direct hotel bookings is no longer a passing trend in hospitality. It has become a structural shift in the digital conversion funnel, with clear commercial, operational, and financial consequences for hotel owners, executive committees, and asset managers. Travelers still use online trave
Silvia Sanchez
Jul 136 min read
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