Hospitality Sales, Marketing & PR Agency

Artificial intelligence is changing how people discover companies, compare products and form opinions about brands. Instead of reviewing a page of traditional search results, users increasingly ask tools such as ChatGPT, Claude and Google Gemini for a direct explanation or recommendation. The sources selected by these systems can influence which organizations appear credible, relevant or authoritative. Research from Muck Rack helps explain why this shift matters to communicat

58% of consumers hold the brand responsible—not the AI—when a chatbot hallucinates incorrect product information. Don’t let an algorithm dictate your reputation. Generative artificial intelligence and programmatic advertising are creating a new reputational risk for companies. An inaccurate claim produced by an AI system can encourage users to search for more information, generating a sudden increase in traffic around a controversy that never occurred. Automated advertising p

An overview of women leaders in marketing and public relations, their historical role, current influence and impact on equality and representation.