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Ephemeral attention in luxury hospitality
A 10-second video recorded by an actual guest builds up to 84% more trust than a resort's catalog photos. Authentic imperfection has become the new luxury. Ephemeral attention in luxury hospitality is changing how hotels, resorts, restaurants, and travel experiences communicate with potential guests. The shift is not only about shorter videos. It is about a new pattern of decision-making shaped by vertical video, social platforms, disappearing content, and users who judge a p
Silvia Sanchez
Jul 286 min read


Mexico Tourism Boom 2026 What Is Driving International Travel Growth
Mexico is experiencing one of its strongest tourism cycles in recent years. According to the latest data from INEGI, the country received 26.22 million international visitors between January and March 2026, a 10.2 percent increase compared to the same period in 2025. Of that total, 12.66 million were overnight tourists, representing an annual growth rate of 6.7 percent. These figures place Mexico among the most dynamic tourism destinations in the world and signal a shift in h
Silvia Sanchez
Jun 55 min read


Sustainable Luxury Hotels: The Case of Impression Isla Mujeres
The concept of sustainable luxury hotels has become increasingly relevant in the global tourism industry. As environmental concerns grow and travelers become more conscious of their ecological footprint, many high-end hospitality brands are integrating sustainability into their core operations. One widely discussed example is Impression Isla Mujeres by Secrets , a resort in Mexico that illustrates how environmental responsibility can coexist with premium hospitality. Sustain
Silvia Sanchez
Mar 124 min read
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